January 22, 2008 (RALEIGH, NC) — Allen Weiss, a film director based in Raleigh, recently completed a series of 30-sec television spots for Children’s Hospital of the King’s Daughters (CHKD) in Norfolk, Virginia’s only free-standing, full-service pediatric hospital, treating children from birth through age 21 and the site of the state’s only dedicated pediatric emergency center.
The series, created by Davis Advertising of Virginia Beach and produced by Park Group of Richmond, promotes CHKD’s expansion of its comprehensive children’s health care into all other communities in the state’s Tidewater/Hampton Roads area.
“We cast children and teenagers to depict various real-case CHKD experiences in these Tidewater communities,” Weiss explained. “We wanted to make the point that the hospital means different things to different children in these areas.”
Shooting took place in several locations, including Virginia Beach (at sunrise), the William & Mary campus in Historic Williamsburg, and along the James River in Norfolk. The visual “clue” that held them all together was large-scale version of children’s wooden blocks that form the CHKD logo.
The multiple locations brought on a challenge. “Fitting so many locations into a given number of shoot days with no contingency for bad weather – that was a challenge,” he said. “I’m not a particularly religious man, but I prayed a lot!”
The weather cooperated and the shoot went off without a hitch.
“This was my second experience with this agency and this client,” said Weiss, who worked with both on an earlier hospital campaign. “As always, they were trusting and open to input. They assemble people who they feel are the best for a particular job then let those people go about doing their job. And for me, that trust extended all the way through the mostly Richmond-based crew, including director of photography Kevin Burger.”
The series of spots, with editing and custom music done in-house at Park Group, is being aired throughout the Tidewater area, which includes Chesapeake, Hampton, Isle of Wight, Newport News, Norfolk, Suffolk, Smithfield, Portsmouth, Virginia Beach and Williamsburg.
Director/Cameraman Allen Weiss is represented by Sedna Films of Santa Monica, CA, and Park Group in Richmond. His style of evocative storytelling has attracted such clients as Saatchi & Saatchi, Leo Burnett, D’Arcy, Euro RSCG Tatham and Fallon McElliot, among others. Weiss recently completed projects for 1st NBC Bank, One A Day Vitamins, NStar Energy, Wavesport, Bank of Belgium, and Virginia Beach Tourism. For more information on Allen Weiss, go to http://www.sednafilms.com.
For more information on CHKD, visit http://www.chkd.org.