June 19, 2009 (RALEIGH, NC) – To promote itself and provide customers with summer-long savings, Lather Hair Salon, a full-service hair salon in North Raleigh, is introducing it’s own Summer Stimulus Package — “Latherwear,” a new line of logo tee-shirts that comes with a key perk:
When customers purchase Latherwear logo tees, they receive 10 percent off any services they receive in the salon that day. Then, each time they wear their Latherwear tees back into the salon, they continue to receive 10 percent off — all summer.
Jessica Williams, owner and senior stylist at Lather Hair Salon, launched her salon’s Summer Stimulus Package this week with radio, print and in-salon advertising. Her goals are to build the brand of this relatively new salon and create salon loyalty while offering hair care cost savings in an economy that has everyone pinching pennies..
The key message: ““Stimulate your hair with Lather styling. Stimulate your body and bank account with Latherwear. Now that’s a stimulus package.”
“In a tight economy, hair care might not fall at the top of anyone’s must-have list,” said Williams, who opened Lather Hair Salon in October of 2008. “So we wanted to make it a little easier to continue to take care of your hair all summer. Of course, we’d also like to see our Latherwear as part of our customers’ summer style!”
Produced by Body Billboards Inc. in Durham, NC, the lightweight, perfect-for-summer white cotton tees feature a small version of the Lather Hair Salon logo on the front and a larger version on the back as well as the salon’s website: www.latherhairsalonnc.com. Sizes are available for men and women.
“Latherwear” is just the newest special offering at Lather Hair Salon. The salon’s website continues to offer a 20-perent-off coupon for first-time clients only as well as other daily specials, such as “hair makeover Mondays” and “hump day highlights.”
Latherwear tee-shirts are only available in the salon, which is located at 8521 Cantilever Way, Suite 109, just off North Glenwood Avenue/Highway 70 West near Carmax. For more information, including business hours, visit www.latherhairsalonnc.com.
posted by blueplate pr