Pretty In Pink Foundation Sees Surge In Need, Gets Boost In Media Coverage

National and regional media highlight the non-profit’s mission.

July 21, 2009 (RALEIGH, NC) – When the need is great, the requests increase and so does the media coverage.  Dr. Lisa Tolnitch, a Raleigh, NC breast cancer surgeon has been tapped by several media outlets to share the mission of Pretty In Pink Foundation, a non-profit organization she founded nearly five years ago.  PIPF logo

Pretty In Pink Foundation, a 501(c)(3) headquartered in Raleigh, NC, provides financial assistance and quality of life resources for North Carolina residents who are underinsured or uninsured and have been diagnosed with breast cancer.

NBC’s TODAY Show correspondent Anne Thompson came to Raleigh recently to interview Dr. Tonitch and Capital Bank CEO Grant Yarber. An on-going supporter, Capital Bank awarded Pretty In Pink Foundation its first “Pink Promise” Corporate Donation of 2009.  Pink Promise contribution guarantees the bank’s financial support for a minimum of three years. NBC has rescheduled airing the segment from July 20, as originally planned, to Wednesday, July 23rd, at 8:30 a.m.

On July 20th, Dr. Tonitch and Capital Bank’s Yarber were guests on Scott Fitzgerald’s “North Carolina Morning News” on WPTF-AM and on July 21st, Penny Lauricella, executive director of Pretty In Pink Foundation, spoke with WRAL-TV’s Pam Saulsby during the noon news broadcast to discuss the foundation’s mission.

Unlike other breast-cancer related organizations, Pretty In Pink Foundation does not focus on funding for research.  Dr. Tolnitch takes tremendous pride in devoting more than 90 percent of the foundation’s donations to the cost of breast cancer treatment and/or surgery.

Pretty In Pink Foundation will note future appearances and other media coverage on its Fan Page at Facebook.com. For more detailed information about its mission and services, visit the website at www.prettyinpinkfoundation.org.

About Pretty In Pink Foundation:
Pretty In Pink Foundation is a non- profit 501(c)(3) organization in North Carolina that provides financial assistance to North Carolinians diagnosed with breast cancer who are either uninsured or underinsured and have limited financial means for treatment and/or surgery.  Founded in 2004 by Dr. Lisa Tolnitch, Pretty In Pink Foundation’s vision is to have a point of presence in every state by 2020.  More than 90 percent Pretty In Pink Foundation is used to minimize operational costs by maintaining a committed group of volunteers and supporters to further its efforts.  For more information on contributing to Pretty In Pink Foundation, please visit the website at www.PrettyInPinkFoundation.org, become a fan on their Facebook® page, or contact the Foundation directly at 919.532.0532.

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