Pretty In Pink Foundation Gets Fundraising Boost from Michael Jordan Dealership

Durham car dealership hosts 3-day fundraising event to raise money for continued outreach.

PIPF logo, newOctober 27, 2009 (DURHAM, NC) – Pretty In Pink Foundation, a non-profit organization that provides financial resources for under-insured and uninsured North Carolinians with breast cancer, has teamed up with Michael Jordan Nissan in Durham to celebrate National Breast Cancer Awareness month. The three day sales event will raise money and bring attention to a health care need in Triangle area communities.


From October 29th through the 31st, Michael Jordan Nissan will donate $100 to Pretty In Pink Foundation for every vehicle sold during the three day event, which has been named “Ridin’ for a Cure.”


“Our dealership has a long standing commitment to supporting our local community,” said Ray Vrscak, Michael Jordan Nissan’s partner. “We’re excited and honored to support the Pretty in Pink Foundation and their efforts to eliminate financial barriers to those affected with breast cancer in the state of North Carolina.”


16142_165666557131_90094047131_3346559_7472429_sMichael Jordan Nissan has provided a resource table for Pretty In Pink Foundation filled with information about ways to volunteer and donate.


Olalah Njenga, of YellowWood Group, Pretty In Pink Foundation’s marketing agency of record, commented on the event: “When we received the call that Michael Jordan Nissan chose Pretty In Pink Foundation as the benefactor of the 3-day event, we were thrilled.  Having the continued support of the business community has helped Pretty In Pink Foundation stretch contributions even further, especially when the need increased in 2009.  All of us are deeply moved by Michael Jordan Nissan’s generosity and we anticipate a wonderful turn out for the event.“


Njenga notes that unlike other breast cancer organizations that raise funds for research, Pretty In Pink Foundation’s sole mission is to help with the costs related to care and surgery once a breast cancer diagnosis has been confirmed.


Michael Jordan Nissan is located at 3930 Durham-Chapel Hill Boulevard in Durham NC. For more information on Ridin’ for a Cure, please contact Rick Simonette at


About Pretty In Pink Foundation


Pretty In Pink Foundation is a 501(c)(3) non-profit organization that provides financial resources for uninsured and underinsured North Carolinians who are diagnosed with breast cancer and have limited financial means. Founded in 2004 by Dr. Lisa Tolnitch, a breast cancer surgeon, Pretty In Pink Foundation is positioned to have a point of presence in every state by 2020. Committed to providing hope, health and healing, Pretty In Pink Foundation has a growing network of healthcare professionals and quality of life partners. For more information on fundraising events, ways to help and how to become a volunteer, visit the website at, or join the Pretty In Pink Foundation Fan page on Facebook.

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