The Durham auto dealership includes breast cancer awareness in its outreach.
December 1, 2009 (RALEIGH, NC) – After an unprecedented fundraising event at Michael Jordan Nissan in Durham, partner Ray Vrscak recently presented a check for $2400 to Pretty In Pink Foundation, a non-profit organization that provides financial resources for under-insured and uninsured North Carolinians with breast cancer.
For the first time in its history, the dealership decided to make breast cancer awareness and the search for a cure a part of its community outreach. After a search of breast cancer-related organizations, the partners selected Pretty In Pink Foundation as the recipient of a special four-day sale in October dubbed “Ridin’ for a Cure.” For every car sold during the sale, $100 was earmarked for Pretty In Pink Foundation.
Michael Jordan Nissan promoted the sale with extensive advertising campaign and a video that the dealership posted on its website (www.michaeljordannissan.com) and Facebook fan page. After the event, Vrscak presented the check personally to Pretty In Pink Foundation’s executive director, Penny Lauricella.
“Everyone at Michael Jordan Nissan thoroughly enjoyed working with Pretty In Pink Foundation during this special event,” said Mia Wingfield of O’Brien et al Advertising in Virginia Beach, VA, the dealership’s advertising agency. “We look forward to working with Pretty In Pink Foundation in the future with other fundraising efforts.”
Olalah Njenga, of YellowWood Group, Pretty In Pink Foundation’s marketing agency of record, commented, “Having the continued support of the business community has helped Pretty In Pink Foundation stretch contributions even further, especially when the need increased in 2009. All of us are deeply moved by Michael Jordan Nissan’s generosity. We also look forward to working with them again in the future.”
Michael Jordan Nissan is located at 3930 Durham-Chapel Hill Boulevard in Durham NC. For more information on the Ridin’ for a Cure event and the dealership in general, visit www.michaeljordannissan.com.
About Pretty In Pink Foundation
Pretty In Pink Foundation is a 501(c)(3) non-profit organization that provides financial resources for uninsured and underinsured North Carolinians who are diagnosed with breast cancer and have limited financial means. Founded in 2004 by Dr. Lisa Tolnitch, a breast cancer surgeon, Pretty In Pink Foundation is positioned to have a point of presence in every state by 2020. Committed to providing hope, health and healing, Pretty In Pink Foundation has a growing network of healthcare professionals and quality of life partners. For more information on fundraising events, ways to help and how to become a volunteer, visit the website at www.PrettyInPinkFoundation.org, or join the Pretty In Pink Foundation Fan page on Facebook.