Cary Couple Launches Tyrannosaurus Max Press

New small press to publish books by Cris Cohen, perhaps others.

A new small publishing company has opened in the Triangle with a name that reflects the tenacity of a little boy with special needs. Cris and Michele Cohen have launched Tyrannosaurus Max Press, LLC, in Cary.

Cris Cohen is a humor writer, columnist and blogger who announced recently that he was going to publish a collection of his humor columns in book form, entitled “Staying Crazy To Keep From Going Insane.” Proceeds from sales of the book, which is due out this fall, will go to a local baseball league for children with special needs. Cris and Michele are regular volunteers for the league, and their son, Max, is one of the players.

Cohen knew he was going to self-publish the book – meaning that he would pay for it to be published rather than wait for a traditional publishing house to buy the rights. He didn’t know until recently, however, that he was going to launch a small press in the process.

”I thought that to be a publishing company you had to have a large office in New York City and hundreds of employees who liked to wear tweed,” said Cohen. “It turns out you just need some forms and a Visa card. So we thought, ‘What the hell.’”

His immediate plans are to publish “Staying Crazy To Keep From Going Insane” and other books he will write himself. “But you never know,” he added. “Maybe we will publish books from other authors in the future.”

Once disrespected by the traditional publishing industry, small presses and self-publishing have now become what Publishers Weekly, the international, weekly trade news magazine for publishers and booksellers, calls a “phenomenon.” As a result, Publishers Weekly began publishing the PW Quarterly last year, a quarterly supplement announcing self-published titles and reviewing work from small presses that PW believes deserve of a critical assessment.

Entering the growing industry of small presses, Cohen named his new company Tyrannosaurus Max Press after his son’s baseball nickname.

”With the special needs baseball league, every kid gets a nickname that is announced when he or she steps up to bat,” Cohen said. “We had originally considered giving him the nickname ‘His Parents Are The Smartest, Most Attractive People You Will Ever Meet In Your Life’, but we worried that the announcers wouldn’t say it with the conviction and awe that it deserves. So we went with ‘Tyrannosaurus Max’ instead.”

California artist Manuel Sanvictores created the logo for Tyrannosaurus Max Press, LLC.

Cris Cohen is the author of the humor blog “Nothing In Particular: Trying Not To Take Life Too Seriously”  ( For more information on Tyrannosaurus Max Press and “Staying Crazy To Keep From Going Insane,” visit and the Facebook page:

About Cris Cohen:

Cris Cohen, the author of the Nothing In Particular blog, was born in Buffalo, NY, and grew up in a suburb of Los Angeles, eventually graduating from the University of Southern California. After a stint in rock radio in Los Angeles and Santa Barbara, Cris started writing his humor column for a collection of California newspapers. He eventually gravitated toward the tech world and Silicon Valley, working for companies such as Netscape and Cisco Systems. Cris, his wife Michele, and their young son Max moved to Cary, North Carolina, in 2008. Cris’ blog is available at His first book, “Staying Crazy To Keep From Going Insane,” is due out in the fall of 2011.

Salisbury School of Music Adds Self-Publishing Class to Roster

Marc Hoffman to share what he has learned about book, music

Marc Hoffman, Artistic Director, Salisbury School of Music



February 1, 2010 (SALISBURY, NC) – As increasingly fewer traditional publishing houses are willing to work with unknown authors, more writers — and musicians — are self-publishing their work.


One of those writers/musicians is Marc Hoffman, founder and artistic director of the Salisbury School of Music. Through his own label, Virillion Music, Hoffman has published CDs, scores of sheet music, and, most recently, the first of a series of children’s books based on his original music, entitled Sleep, Little Child.


Registration has begun for a special series of classes at the Salisbury School of Music on the process of self-publishing both music and books. The course, which begins Monday, March 7th at 7:00 PM, will cover all aspects of the process from selecting a format for a book and finding an illustrator, to Library of Congress registration and bar codes.


“Having successfully self-published a book and nearly 100 instrumental pieces and songs, I know that I can make this process much easier for others,” he said. “Starting from scratch is difficult. Getting the information from someone who is always self-publishing is a much easier path.”


His goal is to make sure class participants clearly understand the process, pitfalls and rewards of self-publishing versus seeking an outside publisher.


“From time to time, we offer special classes at the school,” he noted. “With Sleep, Little Child published and available now, this is the perfect time to share my experiences with others.”


For more information on the self-publishing class at the Salisbury School of Music, contact Marc Hoffman at or call 704-633-8188.


For more information on all classes offered at the school, visit



About the Salisbury School of Music:


The Salisbury School of Music offers private and group instruction in vocal and instrumental music for all ages, and classes in a variety of music topics. All classes emphasize music theory along with technique in order to develop the “whole” musician. All instructors are professional musicians and experienced teachers, most with advanced degrees in music. The music school also encourages student teachers and usually places them with beginning students. The studio is located on the second floor of the historic Meroney Theater, 213 S. Main Street, in Salisbury, NC 28144. For more information:

Local Author To Discuss The Art & Angst of Self-Publishing

Marc Hoffman

March 29, 2010 (SALISBURY, NC) — Music Composer-turned-author Marc Hoffman will appear at the Rowan Public Library in Salisbury, NC, on Tuesday, April 13, at 7 p.m., to discuss the process of self-publishing his first upcoming children’s book “Sleep, Little Child.” His appearance is part of the library’s National Library Week celebration.

“Sleep, Little Child” is based on a lullaby that Hoffman, a Salisbury native, wrote in 1999. He decided to turn it into a children’s book shortly after his daughter was born four years ago. And the long process began.

A key component for any children’s book is illustrations. Hoffman will discuss the process he went through to find the right illustrator for his book.

“I interviewed several qualified artists who didn’t have the time or were intimidated by the process,” he said recently. Finally, through an artist friend, he found Tony Waters, a published author and experienced illustrator of several successful children’s books.

Hoffman will then discuss his long search for the right publisher, and why he ultimately decided to self-publish his book rather than go through traditional book publishers.

“One of the main reasons I decided to publish the book myself was because an illustrator told me about his inability to get the rights back from a publisher of one of his titles when he wanted to do a second edition,” Hoffman said. “I knew then that I’d rather go through the process of self-publishing rather than lose the rights to my work.”

Once that decision was made, his next step was to find the right printer.

“I probably received samples from 20 printers before I found the right one for my book,” he said. He contracted with Asia Pacific Offset Printing, which publishes materials for the Smithsonian Institution.

“Sleep, Little Child” was supposed to be ready by National Library Week, but, as Hoffman will point out in his presentation, any self-publishing endeavor inevitably runs into a hitch or two along the way.

“You have to be prepared for delays and a host of other issues when you decide to publish your own book,” he said, “but in my view, it’s completely worth it.”

For the library presentation, Hoffman will allow participants to listen the CD of the lullaby that will be included in the book when it’s available. He’ll also take questions from the audience.

MySpace members can hear Hoffman’s recording of the lullaby, “Sleep, Little Child,” by going to and scrolling down at the Pop Out Player.

The American Library Association’s National Library Week is an annual celebration of the contributions of the nation’s libraries and librarians. All types of libraries – school, public, academic and special – participate. For more information on Rowan Public Library and its National Library Week activities, go to Click on “Government” then select Rowan Public Library under “Departments.”

For more information on Marc Hoffman, visit

About Marc Hoffman:

Composer/pianist/vocalist Marc Hoffman received his degree in composition from the North Carolina School of the Arts and studied film composition at USC. He also attended The Dartington International Summer School of Music in Devon, England. His composition teachers have included John Corigliano, Leo Arnaud, Neil Hefti, and Sherwood Shafffer. A member of BMI and the American Composer’s Forum, he is also founder and artistic director of the Salisbury School of Music. He lives in Salisbury with is wife, Anne, and their daughter August. For more information on Marc Hoffman and his work, visit He is also available on Facebook under Marc Hoffman Music, on MySpace, and on the Internet Movie Database (