April 7, 2009 (RALEIGH, NC) – “Contrary to popular opinion, the ‘perfect blowout’ is not rocket science.” That’s the headline for just one of the many on-going advise columns Lather, a Raleigh hair salon, offers visitors to its website (www.latherhairsalonnc.com) in a helpful-hints-and-tips blog called “Hair Academy 101.”
Lather has found a way to keep visitors coming back to its website, to extend its professional services beyond the confines of the salon itself, and to increase its SEO (search engine optimization) by consistently posting fresh, useful content — advice and how-tos — on its blog.
Recently, Lather’s “Hair Academy” even offered ideas for making visits to the salon – any salon – less frequent in this difficult economy through a post entitled “Hair Tips for Tough Times.” That might seem counter-intuitive to competitors, but to Lather’s owner and master stylist Jessica Williams, it’s good karma.
“In these tough economic times we recognize that customers cannot always come in to the salon as frequently as they were accustomed to,” Williams said. “I have no problem giving helpful tips to customers that will help them save money and help maintain their current style. In the long run, clients will really appreciate the thought behind it.”
Other recent posts offer Lather Hair Salon stylists’ “insider tips” on products and color maintenance; advice on how to choose the right brush and bristles for specific types of hair: the truth about drugstore-brand products versus professional salon hair care products; and what to do in the event of a “home hair color disaster.”
About the latter, Williams notes, “We do write about helpful hints specifically to be helpful. But we don’t want to encourage clients to take professional hair care services into their own hand. Some things really should be left up to professionals.”
Then there’s the technological advantage to Lather’s blog:
“A blog is an easy, do-it-yourself way for Lather to keep offering fresh information and to create links back to the salon’s website,” said David Killian, art director at Raleigh graphic design firm Killer Creative. “It gives Lather more ‘searchable’ content. A blog is more of a living thing than a website, constantly changing. Search engines love that.”
Lather Hair Salon’s blog is accessed on the website’s landing page by clicking on “Specials” then scrolling down to “Hair Academy 101.”
A full-service hair salon, Lather opened as an upscale Raleigh hair salon in October of 2008 just off Glenwood North/Highway 70 at 8521 Cantilever Way, For more information, including business hours, appointments, and other specials, go to www.latherhairsalonnc.com. Lather is also available on Facebook and at triangle.citysearch.com.
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