October 16, 2009 (RALEIGH, NC) – When Canada-based Rouge Magazine researched salons in the Triangle area to find a location for a photography shoot, beauty editor Gabrielle Johnson and art director Daniel Mackinnon chose Lather Hair Salon in North Raleigh.
Last week, Lather’s stylists gave model Carolina Cely of Greensboro a full make-over while Rouge photographer Bruce DeBoer captured the process and results for an upcoming feature in the magazine.
Why Lather? “Gabrielle said she looked for a Wella salon that was media savvy, and that she really liked the look and feel of our salon,” said owner and senior stylist Jessica Williams. “It was very exciting. They came all the way from Canada!”
A Wella salon is a hair salon that uses and sells Wella hair care products. Lather uses Wella color systems exclusively.
For the photo shoot, stylist Lauren Lawson created the model’s Wella hair color. Williams did the styling and cutting. For makeup, Williams brought in local makeup artist Pamela Hung.
The salon’s “media savvy” derives from Williams’ education in communications and public relations, a degree she received from North Carolina State University in addition to her cosmetology education and license. In February 2008, she also contracted with blueplate pr, a boutique public relations agency in downtown Raleigh.
Among the media attention Lather has attracted since teaming with blueplate is a recent feature in Salon Today magazine’s online edition. The article focused on Lather’s “Latherwear” logo tee shirts (this past summer) and new “hoodies” for fall and winter as a marketing effort to extend the salon’s brand out into the community.
As for the “look and feel” of the salon, Lather is a relatively small shop whose décor features a rich and trendy blue and brown color scheme punctuated by black styling and shampoo stations, including large, black-framed mirrors at each station. Stylish furnishings and a stained concrete floor complete the look.
“We were absolutely delighted that Rouge chose Lather for the makeover shoot,” said Wiliams, who will celebrate her first year of doing business this month. “It was a great early anniversary present!”
About Lather Hair Salon
Lather Hair Salon is a full-service, upscale salon specializing in make-overs and wedding styling. Lather stylists also maintain “Hair Academy 101,” an on-going blog on hair care, styling, products, and techniques.
Lather Hair Salon is located at 8521 Cantilever Way, Suite 109, just off North Glenwood Avenue/Highway 70 West near Carmax. For more information visit www.latherhairsalonnc.com or call 919-792-0715.
Lather Hair Salon is also available on Facebook and through Citysearch.
About Rouge Magazine
Rouge is an international magazine, published by Proctor & Gamble, that brings the latest product news, fashion and beauty trends, contests and offers to millions of readers via its magazine and website. The editorial team is comprised of beauty and fashion insiders who look to celebrity makeup artists, in-demand dermatologists and scientists, and world-famous hair stylists to report industry information.
posted by blueplate pr