Joining a new business and retail center on Whitaker Mill Road.
Bob Drake, owner of Trig Modern in downtown Raleigh, officially announces that he’s moving his furniture showroom and design center from West Jones Street to a larger space at 1053 East Whitaker Mill Road, Suite 109, within an emerging business and entrepreneur center known as Dock 1053.
Trig Modern will occupy 5000 square feet of the former Winn-Dixie distribution center – a 183,000-square-foot warehouse built in 1955. Grubb Ventures is converting the warehouse into retail, office, restaurant, warehouse, and manufacturing space, with a special emphasis on supporting entrepreneurial efforts.
“We couldn’t be more excited about the move,” Drake said. “Not only is it 1300 square feet larger than our current showroom, but it’s also easily accessible from Wake Forest Road and Atlantic Avenue, it’s half way between downtown and North Hills, and it offers plenty of parking.” He paused and smiled. “And it’s not surrounded by constant construction,” he said, referring to the apartment buildings going up around his current location on the corner of Jones and Harrington streets.
Ann Marie Baum, Trig’s interior designer, noted that Dock 1053 will provide walk-in customers and other opportunities for collaboration with neighboring businesses. “The synergy alone will be well worth the move,” she said.
Other businesses already in Dock 1053 include Lynnwood Brewing Concern, Mutual Distributing, and Murray’s Supply. According to Sam Crutchfield of Grubb Ventures, other enterprises coming to Dock 1053 include Pinetop Distillery; Murphy’s Naturals; Glas, a workspace and gallery for glass-blowing artist Nate Scheaffer; Loading Dock, a co-workspace and warehouse; and i2m, the research and development arm of Mann+Hummel currently headquartered at NC State University’s Centennial Campus.
“We are currently working to add a restaurant or two as well,” Crutchfield noted.
Creating An Experience
The move has inspired Drake and Baum to re-think their business model, placing primary importance on Trig Modern as a full-service interior design center along with a showroom featuring modern furniture, finishes, lighting and accessories. In its current location, Trig has functioned more as a showroom with design services as an additional benefit.
According to Drake, the “new” Trig Modern will offer more price points than it has previously, and it will showcase locally sourced kitchen systems and custom cabinetry in addition to an Italian line of kitchen systems the store will carry. Trig will also maintain “nods to mid-century design,” Baum noted, while carrying more contemporary modern merchandise.
Throughout their new open interior at Dock 1053, Drake and Baum will create vignettes that use furniture, light, color, texture, and accessories to demonstrate fully polished, pulled-together looks that underscore Trig’s design sensibilities and that retail customers might emulate.
“The difference between shopping online and in a store is the experience,” Drake said. “We want coming into Trig to be an inviting, well-organized experience that customers will want to return to again and again.”
Drake plans to hold a Grand Opening event in May.
For more information on Trig Modern, visit www.trigmodern.com.
Opened in December 2012, Trig Modern is owned and operated by furniture and lighting designer Bob Drake. Through its combination of modern and mid-century-inspired furniture, lighting, and accessories, as well as Modern kitchen and bath remodeling services, Trig’s mission is to present a realistic portrait of sensible living and offer an antidote to excess, formality, and convention. For more information visit www.trigmodern.com, call 919.516.8744, and find Trig Modern on Facebook.