October 22, 2008 (CARY, NC, USA) – Setzer Design Group, an international leader in yacht design, is pleased to announce the launch of its new state-of-the-art website at http://www.setzerdesign.com.
Along with evocative black and white images that greet visitors who enter the site, those familiar with the Setzer brand will notice a refined and modern look throughout the site and a new logo emphasizing the studio’s summary of its services.
“We believe the look and feel of our studio is defined by our past, present and future,” said yacht architect Ward Setzer. “This new site was crafted to tell just that, and our new logo summarizes what 17 years of interior, exterior and hull form design has defined in one unique brand.”
The new site features a Gallery page that scrolls laterally to reveal full-color images of Setzer’s yachts, including interior and exterior detailing. The Projects pages showcase Setzer’s award-winning “Original Collections” – from the 210-foot Sword Dance to the 34-foot Impulse Express – as well as the new, groundbreaking “Vision Line” of futuristic Super Yacht designs that are attracting builder and buyer attention on a global scale. Within the Projects section, a group of “New Projects” is listed representing current and recent designs on the studio’s boards, such as Setzer’s collaborations with Kingbay builders in China and Fittipaldi Yachts in Brazil and Burger. Further projects from Donzi’s 92- foot and the studio’s new 65 meter axe bow will be posted soon.
The new website’s Studio page offers visitors a glimpse inside the thoughts and design processes within the design studio. The Press section serves up the latest news from the Setzer studio, as well as all the media coverage and Setzer’s growing list of awards.
“We hope the new site will help all viewers navigate to the heart of who we are and what we love to do, and maybe take away at least a feeling of what makes a Setzer project unique,” Setzer said.
Ward Setzer founded Setzer Design Group in 1991. Before that, he served as staff designer for the late J.B. Hargrave and, later, manager of Hatteras Yachts Custom Division. The studio’s custom and production vessels have received numerous awards, including three Super Yacht Society awards, and have been featured in many industry magazines and journals over the firm’s history. To see the site, visit http://www.setzerdesign.com.
Setzer’s new look will also be on display in the Builder/Designer tent at the Fort Lauderdale Boat show October 30 to November 3, 2008 in Fort Lauderdale, Florida.