April 16, 2009 (RALEIGH, NC) – When Lather, a Raleigh hair salon, opens its booth in the Southern Bridal Show and Expo on Sunday, April 19, in Raleigh, owner and senior stylist Jessica Williams will offer attending brides-to-be something few salons in the Triangle can: the opportunity to get flawless airbrush makeup application for their wedding day.
“Airbrush makeup application is the cutting-edge in cosmetics application,” Williams said. “Have you ever wondered why models’ and movie stars’ make-up looks so incredibly flawless? Airbrush application.”
She explained that a gentle mist of air creates the natural and flawless finish, minimizing skin imperfections without the appearance of heavy foundations and powders.
“Airbrush make-up application dries quickly and can be layered to cover fine lines, wrinkles, scars, spider veins, even age spots,” she said. “It’s truly amazing and a great way to make sure the entire bridal party looks fantastic.”
Lather is a full-service, upscale Raleigh hair salon that specializes in bridal hair and makeup and provides both either on location – at the site of the wedding – or in the salon. “We’ll close the salon for an entire day just to accommodate a wedding party,” Williams noted. “How many salons will do that?”
Among Lather’s bridal services is a six-month “Wedding Planner” that spells out exactly what brides and their attendants should be doing to prepare for wedding-day hair and make-up, from six months before the event up to the actual day. The Planner can also be accessed on Lather’s website at www.latherhairsalonnc.com.
“We like to start working with our brides months in advance to make sure their hair and skin is truly prepared for the makeup applications and hair styles on their wedding day,” Williams said.
The Southern Bridal Show & Expo, hosted by Forever Bridal Productions Ltd, will feature vendors addressing all aspects of weddings and wedding planning. It will be held April 19 in the Jim Graham Building on the NC State Fairgrounds from 12 noon until 5 p.m. For more information and to register, go to http://www.foreverbridal.net.
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