Raleigh Hair Salon Announces Essay Contest for Free Makeover

January 11, 2010 (RALEIGH, NC) — Lather Hair Salon in Raleigh has announced its “Help Me, Lather! I Need A Make-Over!” Essay Contest.

The upscale, full-service salon located off Glenwood North/Highway 70 near Carmax is looking for 250-word essays, accompanied by a photo, on why the writer believes she badly needs or deserves a free, full, make-up and hair makeover provided by Lather’s team of professional stylists and makeup artists.

The winner will receive as many services as she wants: cut, color, styling, strategic waxing, shine glossing, make-up application and a makeup color chart to take with her so she can recreate the look at home.

“We’ll also make sure the winner knows how to recreate her new hair style so that she can continue enjoying what we create for her,” said Lather’s owner and senior stylist Jessica Williams. “We don’t want this to be a one-day change. We want this to be life changing. We want our deserving winner to continue to feel great about her new look long after she’s left our salon.”

The winner will also receive a free photographic portrait of her new look by professional portrait photographer Max Cohen of Cohen Studios in downtown Raleigh.

Who does Williams expect to participate?

“Anyone and everyone,” she said, “from the ‘Scene’ kid who’s gone one black-hair-dye and chopped-up hair cut too far, to the empty-nester who’s ready to stop looking like a soccer mom and start looking like a ‘hot mama.’ We hope to hear from a courageous cancer survivor whose hair has finally grown back and it’s time for some serious styling, and a school teacher who’s so dedicated to her work that her hair is a limp mess and she’s almost forgotten how to apply make up.”

Along with contestants’ personal essays, Williams and her team of stylists, who will determine the winner, are hoping friends and family will also nominate their loved ones.

“Wife, mother, sister, daughter, favorite aunt, BFF,” she said, “we know there are some lovely ladies out there who won’t do this for themselves because they’re too focused on doing for others. So it’s up to their loved ones to make it happen for them.”

The “Help Me, Lather! I Need A Makeover!” contest runs now through February. The winner will be selected on March 1 and notified immediately so an appointment can be made for the total makeover.

“We’re also hoping our winner’s friends and family will come out to the salon that day to witness her transformation,” Williams added. “We want to entire event to be a lot of fun for her.”

There is no entry fee to participate. Contestants may send their 250-word, double-spaced, typed essay with a recent photo by email to Jessica@latherhairsalonnc.com (put Essay Contest Entry in the subject line) or by regular mail to: Lather Hair Salon Essay Contest, 8521 Cantilever Way, Suite 109, Raleigh, NC 27613.

For questions about the contest, contact Lather’s public relations coordinator:  kim@blueplatenc.com. For more information on Lather Hair Salon, visit http://www.latherhairsalonnc.com.

About Lather Hair Salon:

Lather Hair Salon is a full-service, upscale salon specializing in color, cuts, waxing, deep conditioning treatments, shine glossing, perms, anti-curl treatments, and both trendy and classic styling. The salon was recently named one of the best salons in Raleigh by American Salon magazine. Lather also offers special wedding party services both in-salon or on location, and the stylists maintain “Hair Academy 101,” an on-going blog on hair care, styling, products, and DIY techniques. Lather Hair Salon is also available on Facebook and through Citysearch. For more information, visit http://www.latherhairsalonnc.com or call 919-792-0715.

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