With Champagne Metal & Linear Light:

Chapel Hill Design Firm and Louisville Distillery Receive Category’s Top Prize in 2022 Metal News Construction Awards

Rabbit Hole Distillery’s award-winning Tank Expansion Building at night. Designed by pod architecture + design of Chapel Hill, NC., the small structure serves as a lantern after dark for distillery staff and other pedestrians.
(Photos by Youn Choi)

Metal Construction News magazine (MCN), a national trade publication for the metal industry, has announced that the new Tank Expansion Building on Rabbit Hole Distillery’s campus in downtown Louisville, KY, designed by Chapel Hill, NC’s pod architecture + design (pod a+d), has won the 2022 Project Excellence Award for “Metal Walls – New Construction” in MCN’s annual Building & Roofing Awards program. Under the headline “A Jewel in an Alley,” the project is featured in the print and digital versions of Metal Construction News.

In 2018, pod a+d partners and principals Doug Pierson, AIA, LEED AP BD+C, and his wife, experiential designer Youn Choi, completed Rabbit Hole’s original structure: a modern, predominately metal, $15 million, 55,000-square-foot bourbon distillery. Subsequently, Rabbit Hole Distillery became that year’s Grand Award Winner among all the MCN Building & Roofing Awards.

This relatively tiny, 1100-square-foot building became necessary when Rabbit Hole Distillery needed three additional 12,000-gallon fermentation tanks to expand the production of its award-winning bourbon. To produce the structure, Rabbit Hole founder Kaveh Zamanian turned again to the pod a+d husband-and-wife team, aware of the couple’s ability to create meaningful modern architecture at any size.

The Result: Multiple Purposes

Despite the building’s diminutive size and practical function — to house three massive fermentation tanks — Pierson and Choi believed it could perform several purposes if designed accordingly. For example, its location on the center-city campus would turn the building into a welcoming kiosk-like structure at Rabbit Hole’s Market Street entrance.

By day, the distillery’s “rabbit jumping down a hole” logo is a whimsical addition to such a hardworking little building.

It could also contribute to the City of Louisville’s plans to revitalize two historic back streets:  Nanny Goat Strut Alley, adjacent to the building, and Billy Goat Strut Alley, the sites for the city’s annual Bock Beer & Goat Race Festival.

To sustain Zamanian’s quest for architectural transparency throughout the distillery campus, the designers gave the new building huge windows so that passersby can watch the work going on inside.

The next step was to clad the exterior in a colored cement board and then wrap it in 1000 square feet of 1/4-inch-thick, “Champagne Metallic” metal sheets with one-inch holes. To keep the panels consistent, the duo devised “custom panel conditions.” Pierson explained the concept to MCN editor Marcy Marro:

“As we worked through the process, we were able to generalize it so we could have standard details all the way around. That allowed us to have factory edges for the panels, which was really important.” He noted that the long sides of the panels were never cut.

An eye-catching element of this utilitarian structure appears on the elevation facing Nanny Goat Strut Alley: an enormous version of Rabbit Hole’s whimsical logo, which first appeared above the distillery’s main entrance.

“Something Really Special…for the City of Louisville”

By day, the combination of tinted and perforated metal creates an eye-catching duo-toned effect that supports the building’s appearance as a gateway kiosk to the distillery campus. At night, Exterior Linear LED lights illuminate the exterior walls from behind so that the little building glows like a lantern to light the way for city pedestrians and Rabbit Hole staff.

“Wherever we have a perforated metal seam, we have a very thin concealed light that backlights the cavity, so the perforation holes create the glowing effect,” Pierson told MCN.

Choi added, “We wanted the building to brighten up the context and celebrate the history there.”

Pierson smiled. “Our goal was to create something really special and really interesting for the City of Louisville.”

In declaring the Tank Expansion Building as the best of its category, the MCN design jury seems to suggest “mission accomplished.”

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Published by Modern Trade Communications, Metal Construction News is the leading authority on the use of metal in architectural applications and building design. All of 2022’s award-winning projects are featured in MCN’s December digital and print editions.

Click here for information on pod architecture + design.

Click here for additional photos and specific information on the Tank Expansion Building.

Click here for photos and further details about the Rabbit Hole Distillery.

Blueplate PR Client’s Project Featured in Metal Architecture magazine.

pod architecture + design’s “Hillside House” gets national press.

Abundant glazing provides views of the wooded site from every room. (Photo by Allen Weiss)

by Christopher Brinkerhoff, Associate Editor

Zig zagging down a hillside in Carrboro, N.C., a black-clad house blends into a wooded site. The home is the vision of partners and design duo Douglas Pierson and Youn Choi, pod architecture + design PLLC, Chapel Hill, N.C.

The house comprises three forms that are connected. At their simplest, they are rectangles that connect to form a Z pattern, descending the slope of the hill toward a creek.

Corrugated metal panels give texture to the lengthy façades that are punctured by horizontal windows, which emphasize their length. To keep the lines clean, the architects specified limited trim.

Two Appearances

The home blends in with other houses in the neighborhood in terms of size and scale, but because of the slope, the two lower forms disappear from the street view. The buildable area on the hillside site was limited to a triangular, northeast corner of the site. Instead of facing the streetside to the east, the house faces the creek bed to the southwest. READ MORE

Global Design Platform Features Project by Blueplate PR Client pod architecture + design

Archello.com selects Rabbit Hole Distillery

Natural wood strikes a warm note around Rabbit Hole’s public courtyard. Blackened wood louvers around the manufacturing atrium are a nod to the charred wood barrels that give bourbon a smooth, mellow flavor.

For this unique facility — a modern structure in an industry steeped in tradition — the design team embraced the strategy “form follows process,” allowing the building to take shape in response to the bourbon production process it would house. The result: a distinctive, responsive building that shares its design and purpose equally with the building’s capacious copper and steel equipment.

Taking a cue from Louis Kahn’s Salt Institute, the overall form is divided into “service” (warehouse) and “served” (atrium and event space) volumes.  A public passageway navigates between the two without intruding on either before it ascends, on a meandering path, through the 60-foot-tall Manufacturing Atrium enclosed by glass and blackened wood louvres.  The path continuesover the fermentation tanks, around the 48-foot-tall copper still, and on to “Overlook,” the 150-seat event space.

Throughout the interior journey, the gleaming still is always in view, underscoring the notion of the building as an homage to the craft of bourbon making. READ MORE and VIEW PHOTO GALLERY.

Inside the transparent manufacturing atrium. The 48-foot-tall copper still rises in the background.

Architect Magazine’s Project Gallery Features Rabbit Hole Distillery by pod architecture + design

1. Night

PROJECT DESCRIPTION

The crown jewel of an urban campus in the heart of downtown Louisville, the award-winning Rabbit Hole Distillery is a new, modern, 55,000-square-foot distillery introduced to an industry steeped in tradition. READ MORE

DURHAM MAGAZINE: “How We Live Now: Personal Experiences During Quarantine”

When Durham Magazine editors looked around the Triangle to discover how a sampling of residents are making the most of the current COVID-19 quarantine, they called Blueplate PR client pod architecture + design in Chapel Hill to chat with architect Doug Pierson and experiential graphics designer Youn Choi, partners in life as well as the award-winning firm. The magazine posted the full story at durhammag.com/how-we-live-now-in-quarantine/. Below is Doug’s and Youn’s segment (plus the recent family photo by Jeremy Lange for the Wall Street Journal).

Doug and fam. Jeremy M. Lange
L-R: Sora, Doug, Oscar and Youn by their future home in Carrboro.

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‘Stay-at-home retreat’

Carrboro architects Doug Pierson and Youn Choi of pod architecture + design and their kids, Oscar, 18, and Sora, 15, live in a temporary townhome on Smith Level Road while they wrap up on a custom-built house they designed in Carrboro near South Green. Doug writes:

We are expecting our certificate of occupancy for our new house in a couple weeks, but it has been a challenge to finalize with the pandemic and stay-at-home requirements in place.

So, as we prepare for our eventual move, we are using our property as a “stay-at-home” retreat where we have family outdoor time. Activities include working on the house and site; checking out fish in our stream; walking to the old 1930s community Sparrow Pool ruin in our woods; having a picnic; homework; bike rides and walks.

METAL CONSTRUCTION NEWS: “Dynamic Distillery” – Rabbit Hole takes the Grand Award

Blueplate PR client: pod architecture + design LLC

In the 2018 Metal Construction News Building & Roofing Awards

RH Ariel View

By Mark Robins, Senior Editor

Form follows process. This is contemporary bourbon maker, founder and CEO of Rabbit Hole Distilling, Kaveh Zamanian’s vision for life and for his Rabbit Hole Distillery manufacturing building in downtown Louisville, Ky. This very modern, innovative 55,000-square-foot bourbon distillery, completed in July 2018, exemplifies this vision. The judges for the 2018 Metal Construction News Building and Roofing Awards were very impressed with both the distillery’s form and process, with two of them even saying that if they saw it from a distance while out driving, they would want to drive toward it to learn and see more about it.

“The Rabbit Hole Distillery project is a new contemporary building for a new bourbon manufacturing product in an otherwise traditional industry,” says Douglas V. Pierson, AIA, LEED APBD+C, co-founder/partner, architect and design principal at pod architecture + design, Carrboro, N.C. “A design strategy of transparency was our way of showcasing in a modern way the complex process of bourbon making for all to see, and, while standing on the shoulders of giants, ridding any expectations of secret recipes and obscure traditions.”  READ MORE

Carrboro Architect Helps Select Durham’s Golden Leaf Awards for Community Appearance

pod_Doug at desjPod architecture + design’s Doug Pierson joins 2018 jury.

Architect Doug Pierson, AIA, of pod architecture + design, the firm Pierson and his wife/business partner, designer Youn Choi, relocated from Los Angles to Carrboro, was honored to serve as a juror for Durham’s 2018 Golden Leaf Awards for Community Appearance.

“One of the many things Youn and I have come to love about the Triangle region is the City of Durham, the heart of Durham County,” Pierson said. “Once a tobacco and textiles town and now a world-class hub for medicine and research. The city is such an urban revitalization success story that still values its architectural history while embracing design innovation. It’s an authentic Southern town. And it’s terrific that the city and county celebrate contributions to their combined appearance.”

Sponsored by the Durham City-County Appearance Committee, the annual Golden Leaf Awards recognize new developments, buildings, and landscaping throughout Durham County that provide positive attributes to the city’s built environment. Awards are presented in seven categories, including a People’s Choice Award determined by public voting.

Judging of the Golden Leaf Awards, except the People’s Choice Award, is done by an independent panel of local professionals representing architecture, landscape architecture, development, and the arts community.

Pierson also has been tapped to present the 2918 Golden Leaf Awards to the winners on April 19th.

About Doug Pierson

Douglas V. Pierson, AIA, LEED AP, BD+C, attended the College of William and Mary in Williamsburg, Va., then the Lettres program at the Université Paul Valéry in Montpelier, France, before earning his Masters in Architecture degree at Virginia Tech in Blacksburg, Va. Early in his career, he worked with several architecture firms in Europe and Australia and served as designer and curator for numerous art exhibits, including The Work of Charles and Ray Eames. He worked with Hodgetts & Fung Design Associates in Culver City, CA, then joined architect Frank Gehry’s Los Angeles office, Gehry Partners LLP.  Before launching pod a+d, Pierson was a partner in the Inglewood, CA., firm form, environment, research (fer) studio L.L.P. in Inglewood, CA., for 10 years. He and Choi have two young children and will begin construction soon on their new modern home in Carrboro. Pod a+d’s offices are located in the old train depot, The Station, on Main Street in Carrboro. For more information: www.podand.com.

LOUISVILLE COURIER JOURNAL: “A grand opening for this new distillery in NuLu is set for Kentucky Derby night”

RabbitHole Pic.png

By Kirby Adams

We don’t know who but we do know where — 2018 Kentucky Derby celebrities may choose to party after the races at a new distillery in downtown Louisville. he Rabbit Hole Distillery, 711 E. Jefferson St., will celebrate its grand opening  Saturday, May 5 with an invitation-only event…

…The new multimillion-dollar distillery in Louisville’s historic NuLu neighborhood is designed by award-winning architect Doug Pierson and will also showcase the identity, tradition, and legacy of bourbon making in Kentucky. VIEW THE VIDEO AND READ MORE