With Champagne Metal & Linear Light:

Chapel Hill Design Firm and Louisville Distillery Receive Category’s Top Prize in 2022 Metal News Construction Awards

Rabbit Hole Distillery’s award-winning Tank Expansion Building at night. Designed by pod architecture + design of Chapel Hill, NC., the small structure serves as a lantern after dark for distillery staff and other pedestrians.
(Photos by Youn Choi)

Metal Construction News magazine (MCN), a national trade publication for the metal industry, has announced that the new Tank Expansion Building on Rabbit Hole Distillery’s campus in downtown Louisville, KY, designed by Chapel Hill, NC’s pod architecture + design (pod a+d), has won the 2022 Project Excellence Award for “Metal Walls – New Construction” in MCN’s annual Building & Roofing Awards program. Under the headline “A Jewel in an Alley,” the project is featured in the print and digital versions of Metal Construction News.

In 2018, pod a+d partners and principals Doug Pierson, AIA, LEED AP BD+C, and his wife, experiential designer Youn Choi, completed Rabbit Hole’s original structure: a modern, predominately metal, $15 million, 55,000-square-foot bourbon distillery. Subsequently, Rabbit Hole Distillery became that year’s Grand Award Winner among all the MCN Building & Roofing Awards.

This relatively tiny, 1100-square-foot building became necessary when Rabbit Hole Distillery needed three additional 12,000-gallon fermentation tanks to expand the production of its award-winning bourbon. To produce the structure, Rabbit Hole founder Kaveh Zamanian turned again to the pod a+d husband-and-wife team, aware of the couple’s ability to create meaningful modern architecture at any size.

The Result: Multiple Purposes

Despite the building’s diminutive size and practical function — to house three massive fermentation tanks — Pierson and Choi believed it could perform several purposes if designed accordingly. For example, its location on the center-city campus would turn the building into a welcoming kiosk-like structure at Rabbit Hole’s Market Street entrance.

By day, the distillery’s “rabbit jumping down a hole” logo is a whimsical addition to such a hardworking little building.

It could also contribute to the City of Louisville’s plans to revitalize two historic back streets:  Nanny Goat Strut Alley, adjacent to the building, and Billy Goat Strut Alley, the sites for the city’s annual Bock Beer & Goat Race Festival.

To sustain Zamanian’s quest for architectural transparency throughout the distillery campus, the designers gave the new building huge windows so that passersby can watch the work going on inside.

The next step was to clad the exterior in a colored cement board and then wrap it in 1000 square feet of 1/4-inch-thick, “Champagne Metallic” metal sheets with one-inch holes. To keep the panels consistent, the duo devised “custom panel conditions.” Pierson explained the concept to MCN editor Marcy Marro:

“As we worked through the process, we were able to generalize it so we could have standard details all the way around. That allowed us to have factory edges for the panels, which was really important.” He noted that the long sides of the panels were never cut.

An eye-catching element of this utilitarian structure appears on the elevation facing Nanny Goat Strut Alley: an enormous version of Rabbit Hole’s whimsical logo, which first appeared above the distillery’s main entrance.

“Something Really Special…for the City of Louisville”

By day, the combination of tinted and perforated metal creates an eye-catching duo-toned effect that supports the building’s appearance as a gateway kiosk to the distillery campus. At night, Exterior Linear LED lights illuminate the exterior walls from behind so that the little building glows like a lantern to light the way for city pedestrians and Rabbit Hole staff.

“Wherever we have a perforated metal seam, we have a very thin concealed light that backlights the cavity, so the perforation holes create the glowing effect,” Pierson told MCN.

Choi added, “We wanted the building to brighten up the context and celebrate the history there.”

Pierson smiled. “Our goal was to create something really special and really interesting for the City of Louisville.”

In declaring the Tank Expansion Building as the best of its category, the MCN design jury seems to suggest “mission accomplished.”

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Published by Modern Trade Communications, Metal Construction News is the leading authority on the use of metal in architectural applications and building design. All of 2022’s award-winning projects are featured in MCN’s December digital and print editions.

Click here for information on pod architecture + design.

Click here for additional photos and specific information on the Tank Expansion Building.

Click here for photos and further details about the Rabbit Hole Distillery.

Vote for the CARRBORO HILLSIDE HOUSE in this year’s Matsumoto Prize awards!

Go to ncmhcompetitions.org, scroll down a bit, and VOTE for this unique, modern, sustainable, custom-designed home in Carrboro, NC, where the land dictated the form and the family’s specific needs informed the plan. Thanks so much!

HOME BUILDER DIGEST: “The 18 Best Residential Architects in North Carolina”

North Carolina is one of the most popular states to live in the country. The “Triangle” region of the state, which includes Raleigh, Durham, and Chapel Hill, provides visitors and residents with a myriad of reasons to enjoy the state…

For those considering relocating to the region and those seeking to upgrade their North Carolina homes, the best residential architects are necessary. 

The [HBD list] showcases the best residential architects in North Carolina. These firms were selected based on their experiences in residential designs, awards won, years in the industry, and media coverage, and they are the best in the industry. (Click here to see the entire list.)

…Arielle Condoret Schechter, AIA, Architect

A fine example of the firm’s accomplished projects is Wolf-Huang Residence on Lake Orange, NC. Photo by Tzu Chen

What separates multi-award-winning firm Arielle Condoret Schechter, Architect, from the other architects is a clear understanding of how each project is about more than designing an exceptional space. Each project has the capacity to enhance people’s lives and lifestyles, and this small firm is dedicated to doing exactly that. READ MORE

Chapel Hill Magazine features another modern, sustainable, custom home by Blueplate PR client Arielle Condoret Schechter.

By Morgan Cartier Wester | Photography by John Michael Simpson

To view the entire article in the January/February 2022 edition of Chapel Hill Magazine, click below and go to page 57.

Inhabitat.com: “Carrboro Hillside House looks like a giant black snake”

Designed by Blueplate PR client pod architecture + design

The driveway concludes at the main entrance underneath Hillside House.

by KC Morgan for Inhabitat.com

The location is tucked into a protected forested area covered in trees with a creek nearby. It’s an odd-shaped lot with a hillside and boulders, surrounded by nature. It was a huge challenge for architect Doug Pierson and designer Youn Choi, but the end result is absolutely stunning. READ MORE

Save the Date: “Hillside House” will be open for public touring Saturday, November 13

The rear view shows “Hillside House” climbing up the natural hill on site.

On Saturday, November 13, NCModernist.org will present a public “Trickle Tour” of Hillside House at 130 Old Pittsboro Road, Carrboro. Specific time slots and ticket information will be announced later.

NCModernist (aka NC Modernist Houses) hosts several tours of modern house each year. Executive director George Smart created the “Trickle Tour” format in response to the COVID-19 pandemic. The format allows the public to visit new or newly remodeled modernist houses at a “trickle” of the normal rate for the nonprofit organization’s home tours. Timed admission assures that very few people are inside a house during each time slot.

Doug Pierson, AIA, and Youn Choi, founding partners and principal designers at pod architecture + design in Chapel Hill, created Hillside House for their own family of four on a wooded lot within walking distance of downtown Carrboro.

In April 2020, the house caught the attention of the Wall Street Journal. A few months later, Chapel Hill Magazine featured it in an article entitled “Labor of Love.” It has also been published in Builder Magazine, Architizer, and in Dwell and Architect magazines’ galleries of residential projects.

This will be the first public tour of the angular house on Old Pittsboro Road that’s wrapped in corrugated black metal and appears to be twisting and turning its way up a steep hillside.

To see more exterior and interior photos, go to the “Hillside House”  page on Pierson’s and Choi’s website: podand.com/work#/carrboro-house.

Pictured Above: Doug and Sora on the first “living” level. Above them: Oscar at the cantilevered desk in the middle “work” level. Above right: Youn on the bedroom, or “sleep” level. (Photo by Cornel Watson for Chapel Hill Magazine.

Blueplate PR client’s Modern, Net Zero residential project featured on AMAZING ARCHITECTURE.com

The Baboolal House by Arielle Condoret Schechter, AIA

Front elevation, screened side porch (Photo by Tzu Chen)

by Naser Nader Ibrahim

The Baboolal residence is a net zero house for a multicultural family of four. The husband is Indian originally from South Africa and the wife is American. They are both in high stress professions: he is a pediatric anesthesiologist and she is a pediatric nurse. They have two small children and pets.

The impetus for building this house was their previous frustration with living in a cookie cutter developer house with a lot of wasted space and illogical planning.

They decided to build a custom house that would give them openness for family time, while also creating privacy and quiet areas for the parents to rest between shifts and for the kids to have their own spaces. Also, an immediate connection between indoor and outdoor space was part of the brief. READ MORE…

Home Builder Digest Names Arielle Condoret Schechter, AIA, One of the Best Architects in the Triangle

Arielle Schechter, a registered architect recognized by the A.I.A., has made a name for herself in the Triangle area for her nationally recognized custom houses, Micropolis micro-houses, and mid century renovations. She is currently based in Chapel Hill. For over 26 years, she has specialized in warm, energy-efficient, and modernist residential architecture, including cutting-edge Net-Zero design and passive house construction.  Schechter studied at the North Carolina State University (NCSU) School of Design where she studied with Frank Harmon and Harwell Harris. After graduating in 1987, she worked on several projects with her father, renowned Chapel Hill architect Jon Condoret, until the mid-1990s when she became principal of her own firm…READ MORE

The award-winning Haw River House at dusk. Photo by Tzu Chen

WORLD-ARCHITECTS: “US Building of the Week – Rabbit Hole Distillery”

Project by Blueplate PR client pod architecture + design honored as world-architects.com’s US Building of the Week

Made up of new construction and the adaptive reuse of an old warehouse and church building, the Rabbit Hole Distillery in Louisville, Kentucky’s East Market District (aka Nulu) is truly a campus, with retail, dining, office and event spaces, in addition to those for manufacturing bourbon, rye, and other spirits. The architects at North Carolina’s pod architecture + design answered a few questions about the project. READ MORE

Small Building, Big Impact

pod architecture + design turns tank expansion into modern pavilion at Rabbit Hole Distillery

Expanding a bourbon distillery’s tank space is rarely an architectural opportunity. Tank rooms are hard-working, utilitarian structures where huge metal tanks ferment, distill, and filter the owner’s spirits of choice.

Nothing to see here.

That would be true for this project in downtown Louisville if it wasn’t taking place on founder and CEO Kaveh Zamanian’s Rabbit Hole Distillery campus in the NuLu district. It would also be true if architect Doug Pierson, AIA, and Youn Choi of pod architecture + design were not designing it.

Zamanian, Pierson, and Choi first put their heads together to create Rabbit Hole’s modern, predominately metal, 55,000-square-foot distillery, which the president of the Kentucky Distillers’ Association has called “a modern monument to our historic industry.” (Rabbit Hole received the 2018 Grand Award from Modern Construction

For their latest collaboration, Zamanian’s clear vision fused with Pierson’s and Choi’s design moxie to give his idea form, function, and ample space to house three new 12,000-gallon fermentation tanks, allowing Rabbit Hole to expand its production of award-winning bourbon. Construction should begin in January 2021 and be complete by April 2021.

The tank expansion structure will be situated north of the blackened-wood louvers that surround Rabbit Hole’s “Manufacturing Atrium” where the main tank room and copper stills are located. Understanding the pedestrian nature of the NuLu neighborhood, they will position the 1100-square-foot structure to address both “Nanny Goat Strut’ and “Billy Goat Strut” alleys. Both alleys have been locally famous since the 1800s for the annual beer festival and goat races that take place there. Federal grants will soon fund a restoration of the area.

Pierson and Choi know Zamanian wants only imaginative design and finely crafted construction near his beloved distillery — a sentiment they share, of course — no matter how utilitarian its purpose or diminutive its size. They embrace his intent to respect and enrich Rabbit Hole’s hip, historic urban context.

To that end, they designed the tank expansion building as a transparent pavilion with perforated metal exterior panels that recall similar panels on the distillery. Passersby will be able to see inside.

“It will act as a kiosk-like structure that greets visitors from the Market Street greenway entrance as well as Nanny Goat Strut Alley,” Pierson explained. “It not only faces the alley but also improves it by adding landscaping and a green roof, lighting and security, and a contemporary, civic-like structure that entices people into the space.” 

And because the perforated panels will be illuminated from behind, Pierson and Choi believe the building will be a lantern in the dark at night for city pedestrians and for Rabbit Hole staff walking from the distillery’s Market Street entrance.

The small, modern building will also create an outdoor courtyard for distillery visitors and staff to enjoy.

Pierson and Choi will eventually hand the project off to Luckett & Farley, the Louisville-based Architect of Record.

For more information on pod architecture + design, visit podand.com. For more information on Rabbit Hole Distillery, go to rabbitholedistillery.com.