Arielle Schechter, a registered architect recognized by the A.I.A., has made a name for herself in the Triangle area for her nationally recognized custom houses, Micropolis micro-houses, and mid century renovations. She is currently based in Chapel Hill. For over 26 years, she has specialized in warm, energy-efficient, and modernist residential architecture, including cutting-edge Net-Zero design and passive house construction. Schechter studied at the North Carolina State University (NCSU) School of Design where she studied with Frank Harmon and Harwell Harris. After graduating in 1987, she worked on several projects with her father, renowned Chapel Hill architect Jon Condoret, until the mid-1990s when she became principal of her own firm…READ MORE
Project by Blueplate PR client pod architecture + design honored as world-architects.com’s US Building of the Week
Made up of new construction and the adaptive reuse of an old warehouse and church building, the Rabbit Hole Distillery in Louisville, Kentucky’s East Market District (aka Nulu) is truly a campus, with retail, dining, office and event spaces, in addition to those for manufacturing bourbon, rye, and other spirits. The architects at North Carolina’s pod architecture + design answered a few questions about the project. READ MORE
pod architecture + design turns tank expansion into modern pavilion at Rabbit Hole Distillery
Expanding a bourbon distillery’s tank space is rarely an architectural opportunity. Tank rooms are hard-working, utilitarian structures where huge metal tanks ferment, distill, and filter the owner’s spirits of choice.
Nothing to see here.
That would be true for this project in downtown Louisville if it wasn’t taking place on founder and CEO Kaveh Zamanian’s Rabbit Hole Distillery campus in the NuLu district. It would also be true if architect Doug Pierson, AIA, and Youn Choi of pod architecture + design were not designing it.
Zamanian, Pierson, and Choi first put their heads together to create Rabbit Hole’s modern, predominately metal, 55,000-square-foot distillery, which the president of the Kentucky Distillers’ Association has called “a modern monument to our historic industry.” (Rabbit Hole received the 2018 Grand Award from Modern Construction
For their latest collaboration, Zamanian’s clear vision fused with Pierson’s and Choi’s design moxie to give his idea form, function, and ample space to house three new 12,000-gallon fermentation tanks, allowing Rabbit Hole to expand its production of award-winning bourbon. Construction should begin in January 2021 and be complete by April 2021.
The tank expansion structure will be situated north of the blackened-wood louvers that surround Rabbit Hole’s “Manufacturing Atrium” where the main tank room and copper stills are located. Understanding the pedestrian nature of the NuLu neighborhood, they will position the 1100-square-foot structure to address both “Nanny Goat Strut’ and “Billy Goat Strut” alleys. Both alleys have been locally famous since the 1800s for the annual beer festival and goat races that take place there. Federal grants will soon fund a restoration of the area.
Pierson and Choi know Zamanian wants only imaginative design and finely crafted construction near his beloved distillery — a sentiment they share, of course — no matter how utilitarian its purpose or diminutive its size. They embrace his intent to respect and enrich Rabbit Hole’s hip, historic urban context.
To that end, they designed the tank expansion building as a transparent pavilion with perforated metal exterior panels that recall similar panels on the distillery. Passersby will be able to see inside.
“It will act as a kiosk-like structure that greets visitors from the Market Street greenway entrance as well as Nanny Goat Strut Alley,” Pierson explained. “It not only faces the alley but also improves it by adding landscaping and a green roof, lighting and security, and a contemporary, civic-like structure that entices people into the space.”
And because the perforated panels will be illuminated from behind, Pierson and Choi believe the building will be a lantern in the dark at night for city pedestrians and for Rabbit Hole staff walking from the distillery’s Market Street entrance.
The small, modern building will also create an outdoor courtyard for distillery visitors and staff to enjoy.
Pierson and Choi will eventually hand the project off to Luckett & Farley, the Louisville-based Architect of Record.
The editors of Metal Construction News (MCN), the premier national news magazine for the metal construction industry, have tapped North Carolina architect Doug Pierson, AIA, to serve as one of only three judges for their 2019 Building and Roofing Awards.
Pierson and his partner Youn Choi are co-owners and principals of pod architecture + design. Their Chapel Hill-based firm received the highest honor – Grand Winner — in MCN’s 2018 awards program for their design of the 55,000-square-foot Rabbit Hole Distillery in downtown Louisville, Kentucky.
“Because that honor meant so much to us, I was incredibly honored when [Senior Editor] Mark Robins asked me to serve as a judge this year,” said Pierson, who is also a faculty member at NC State University’s College of Design.
Projects have been submitted to the Building and Roofing Awards in five categories: Metal Buildings, Metal Roofs/New, Metal Roofs/Retrofit, Metal Walls/New, and Metal Walls/Retrofit.
Pierson and the other two judges will receive the entries digitally on October 4th. On October 14 they will confer with the MCN staff to determine the best three submissions in each category and the 2019 Grand Winner. The judges may also suggest projects worthy of a “Judges’ Award.”
This is the 33rd year that Metal Construction News has showcased innovation and excellence in the metal construction industry through its awards program.
MCN is a Modern Trade Communications, Inc., publication. For more information, go to metalconstructionnews.com.
For more information on Doug Pierson and pod architecture + design, visit www.podand.com.
pod architecture + design, Luckett & Farley present scheme to investors at special event
During a special event held recently in downtown Louisville, KY, pod architecture + design (pod a+d) of Carrboro, NC, and Luckett & Farley architects and engineers of Louisville, presented a surprising concept for a modern, environmentally sustainable, mid-sized distillery to an assemblage of investors.
Designed for the event’s host, J.W. Rutledge Distillery of Middletown, KY, the 69,000-square-foot facility is intended for 140 picturesque acres of gently rolling grassland just outside Louisville. The architectural concept suggests an elegant, two-building composition linked by physical representations of various elements of the distilling process. In form and footprint, the concept engages the landscape and gently steps downward toward Floyd’s Fork, allowing the process of bourbon-making to flow naturally via gravity, from grain delivery all the way to barreling.
The distillery would also be oriented to convert the naturally occurring stillage (the byproduct of bourbon making) into energy via a biomass digester and to capture heating and cooling through a geothermal pond loop.
This innovative solution was designed by Douglas Pierson, AIA, and Youn Choi, pod a+d’s co-founders and Luckett & Farley’s President/CEO Aric Andrew and Vice President/Distilling Marketer Kyle Beasley. pod a+d and Luckett & Farley also worked together recently as architect and engineers, respectively, on the award-winning Rabbit Hole Distillery in downtown Louisville.
With a projected budget of $20-$25 million, Rutledge’s sustainable distillery will produce “World Class Bourbon and Rye whiskeys,” says Jim Rutledge, owner and multi-award-winning Master Distiller, on his website. “We will produce Kentucky Straight Bourbon Whiskey and Straight Rye Whiskey the ‘old-fashioned way’ relative to the requisites, guidelines, and standards for Straight Whiskey production that have been in place for close to two centuries.”
“This one of a kind campus will engage a breathtaking site in a manner that honors an old-fashioned tradition done well while looking toward the future to thrive,” Pierson added.
The Investor Tasting Event took place in the Mint on Mellwood, a renovated industrial building in downtown Louisville. Investors enjoyed specialty bourbon and light refreshments while they discussed the proposed distillery with the J.W. Rutledge executive management team.
For more information on pod architecture + design: www.podand.com
For more information on Luckett & Farley: www.luckett-farley.com.
For more information on J.W. Rutledge Distillery: www.jwrutledgedistilleryllc.com.
Blueplate PR client: Tonic Design
by Jane Porter | photo by Keith Isaacs
When old design meets new, there’s often an element of surprise to the final result. For a residence in Raleigh’s Historic Cameron Park neighborhood, architect Katherine Hogan and designer Vinny Petrarca, the principals of Tonic Design, created an air of the unexpected that’s seamless and deferential, but also practical and beautiful, all at once. READ MORE
Blueplate PR client: pod architecture + design LLC
In the 2018 Metal Construction News Building & Roofing Awards
By Mark Robins, Senior Editor
Form follows process. This is contemporary bourbon maker, founder and CEO of Rabbit Hole Distilling, Kaveh Zamanian’s vision for life and for his Rabbit Hole Distillery manufacturing building in downtown Louisville, Ky. This very modern, innovative 55,000-square-foot bourbon distillery, completed in July 2018, exemplifies this vision. The judges for the 2018 Metal Construction News Building and Roofing Awards were very impressed with both the distillery’s form and process, with two of them even saying that if they saw it from a distance while out driving, they would want to drive toward it to learn and see more about it.
“The Rabbit Hole Distillery project is a new contemporary building for a new bourbon manufacturing product in an otherwise traditional industry,” says Douglas V. Pierson, AIA, LEED APBD+C, co-founder/partner, architect and design principal at pod architecture + design, Carrboro, N.C. “A design strategy of transparency was our way of showcasing in a modern way the complex process of bourbon making for all to see, and, while standing on the shoulders of giants, ridding any expectations of secret recipes and obscure traditions.” READ MORE
Wrapped in vertical stripes of Corten® steel street-side, with vast expanses of floor-to-ceiling glass and cantilevered windows overlooking the forest behind it, a modern house sits quietly in the corner of a cul-de-sac in Durham.
Katherine Hogan, AIA, and Vinny Petrarca of Tonic Design in Raleigh are responsible for this creative two-story, 3800-square-foot, single-family structure that will, as the steel continues to weather, blend into the natural setting and never need painting. Their clients loved the concept since they wanted a low-maintenance house with a modest public presence. READ MORE…
Doug Pierson will take professional peers through his latest project in Louisville.
Carrboro, NC-based architect Doug Pierson, AIA, of pod architecture + design (pod a+d) will conduct a construction tour of the new 55,000-square-foot Rabbit Hole distillery and campus he designed in downtown Louisville, KY, for the American Institute of Architects Central Kentucky Chapter on Tuesday, April 17, beginning at 5 p.m.
Rabbit Hole founder and CEO Kaveh Zamanian and structural/mechanical engineers from Luckett & Farley will join Pierson in giving participating architects “an overview of the inspirations, revelations, and explorations behind the Rabbit Hole distillery with the focus on structural/MEP systems, design excellence, and the user experience,” AIA Kentucky said in its invitation to members.
According to Pierson and his partner/wife Youn Choi, the design embraces the owner’s desire for transparency, as well as a “form follows process” strategy, allowing the building to take shape in response to the bourbon production process it will house.
The abundance of glass throughout the building satisfies the desire for transparency – from the inside out and the outside in. Tours will let visitors see each step along the process of creating world-renowned bourbon. During the day, the transparent/translucent structure will provide panoramic views from the inside to NuLu’s historic streetscape, downtown Louisville’s main street, and the barges and bridges along the Ohio River.
Located on an entire city block at 711 East Jefferson Street in the historic NuLu district, Rabbit Hole Distilling is Louisville’s newest high-end craft distillery. Construction began in October 2016. The grand opening is scheduled for Derby Day, Wednesday, May 5th.
Pierson and Choi are well-known in Louisville for having designed the highly acclaimed “Green Building,” Louisville’s first commercial Platinum LEED-certified building and Kentucky’s first Platinum LEED adaptive reuse structure.
By Mike Welton
When Saturday, May 5 rolls around in Louisville, Ky., there’ll be more to celebrate than the 144th running of the Kentucky Derby.
At the corner of Jefferson and Market Streets downtown, a new distillery called Rabbit Hole will hold its grand opening – with a Derby Day party.
“It’s a start-up – 60,000 square feet with fermenters and a couple of stills,” says architect Doug Pierson of Carrboro, N.C.-based pod architecture + design. “When opening day comes, they wanted to be ready to go – during construction, they started their process in a secret location.”
Pierson and his partner Youn Choi designed the distillery as a transparent affair, studying the path of bourbon-making from grain to barrel. “We developed the building around that, from the ground up, so people can see the whole process,” he says. “We said: ‘Form follows process.’” READ MORE