Leading Design Firms Team Up to Propose Elegant Concept for J.W. Rutledge Distillery

pod architecture + design, Luckett & Farley present scheme to investors at special event

During a special event held recently in downtown Louisville, KY, pod architecture + design (pod a+d) of Carrboro, NC, and Luckett & Farley architects and engineers of Louisville, presented a surprising concept for a modern, environmentally sustainable, mid-sized distillery to an assemblage of investors.

Designed for the event’s host, J.W. Rutledge Distillery of Middletown, KY, the 69,000-square-foot facility is intended for 140 picturesque acres of gently rolling grassland just outside Louisville. The architectural concept suggests an elegant, two-building composition linked by physical representations of various elements of the distilling process. In form and footprint, the concept engages the landscape and gently steps downward toward Floyd’s Fork, allowing the process of bourbon-making to flow naturally via gravity, from grain delivery all the way to barreling.

The distillery would also be oriented to convert the naturally occurring stillage (the byproduct of bourbon making) into energy via a biomass digester and to capture heating and cooling through a geothermal pond loop.

This innovative solution was designed by Douglas Pierson, AIA, and Youn Choi, pod a+d’s co-founders and Luckett & Farley’s President/CEO Aric Andrew and Vice President/Distilling Marketer Kyle Beasley. pod a+d and Luckett & Farley also worked together recently as architect and engineers, respectively, on the award-winning Rabbit Hole Distillery in downtown Louisville.

With a projected budget of $20-$25 million, Rutledge’s sustainable distillery will produce “World Class Bourbon and Rye whiskeys,” says Jim Rutledge, owner and multi-award-winning Master Distiller, on his website. “We will produce Kentucky Straight Bourbon Whiskey and Straight Rye Whiskey the ‘old-fashioned way’ relative to the requisites, guidelines, and standards for Straight Whiskey production that have been in place for close to two centuries.”

“This one of a kind campus will engage a breathtaking site in a manner that honors an old-fashioned tradition done well while looking toward the future to thrive,” Pierson added.

The Investor Tasting Event took place in the Mint on Mellwood, a renovated industrial building in downtown Louisville. Investors enjoyed specialty bourbon and light refreshments while they discussed the proposed distillery with the J.W. Rutledge executive management team.

For more information on pod architecture + design: www.podand.com

For more information on Luckett & Farley: www.luckett-farley.com.

For more information on J.W. Rutledge Distillery: www.jwrutledgedistilleryllc.com.

RALEIGH MAGAZINE: “A Smooth Transition”

Blueplate PR client: Tonic Design

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by Jane Porter | photo by Keith Isaacs

When old design meets new, there’s often an element of surprise to the final result. For a residence in Raleigh’s Historic Cameron Park neighborhood, architect Katherine Hogan and designer Vinny Petrarca, the principals of Tonic Design, created an air of the unexpected that’s seamless and deferential, but also practical and beautiful, all at once. READ MORE

 

METAL CONSTRUCTION NEWS: “Dynamic Distillery” – Rabbit Hole takes the Grand Award

Blueplate PR client: pod architecture + design LLC

In the 2018 Metal Construction News Building & Roofing Awards

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By Mark Robins, Senior Editor

Form follows process. This is contemporary bourbon maker, founder and CEO of Rabbit Hole Distilling, Kaveh Zamanian’s vision for life and for his Rabbit Hole Distillery manufacturing building in downtown Louisville, Ky. This very modern, innovative 55,000-square-foot bourbon distillery, completed in July 2018, exemplifies this vision. The judges for the 2018 Metal Construction News Building and Roofing Awards were very impressed with both the distillery’s form and process, with two of them even saying that if they saw it from a distance while out driving, they would want to drive toward it to learn and see more about it.

“The Rabbit Hole Distillery project is a new contemporary building for a new bourbon manufacturing product in an otherwise traditional industry,” says Douglas V. Pierson, AIA, LEED APBD+C, co-founder/partner, architect and design principal at pod architecture + design, Carrboro, N.C. “A design strategy of transparency was our way of showcasing in a modern way the complex process of bourbon making for all to see, and, while standing on the shoulders of giants, ridding any expectations of secret recipes and obscure traditions.”  READ MORE

ARCHDAILY.com: “Piedmont Retreat/Tonic Design”

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Tzu Chen Photography

Wrapped in vertical stripes of Corten® steel street-side, with vast expanses of floor-to-ceiling glass and cantilevered windows overlooking the forest behind it, a modern house sits quietly in the corner of a cul-de-sac in Durham.

Katherine Hogan, AIA, and Vinny Petrarca of Tonic Design in Raleigh are responsible for this creative two-story, 3800-square-foot, single-family structure that will, as the steel continues to weather, blend into the natural setting and never need painting. Their clients loved the concept since they wanted a low-maintenance house with a modest public presence. READ MORE…

NC Architect To Conduct Construction Tour of Rabbit Hole Distillery for AIA Central Kentucky Chapter

Doug Pierson will take professional peers through his latest project in Louisville.

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Carrboro, NC-based architect Doug Pierson, AIA, of pod architecture + design (pod a+d) will conduct a construction tour of the new 55,000-square-foot Rabbit Hole distillery and campus he designed in downtown Louisville, KY, for the American Institute of Architects Central Kentucky Chapter on Tuesday, April 17, beginning at 5 p.m.

Rabbit Hole founder and CEO Kaveh Zamanian and structural/mechanical engineers from Luckett & Farley will join Pierson in giving participating architects “an overview of the inspirations, revelations, and explorations behind the Rabbit Hole distillery with the focus on structural/MEP systems, design excellence, and the user experience,” AIA Kentucky said in its invitation to members.

According to Pierson and his partner/wife Youn Choi, the design embraces the owner’s desire for transparency, as well as a “form follows process strategy, allowing the building to take shape in response to the bourbon production process it will house.

The abundance of glass throughout the building satisfies the desire for transparency – from the inside out and the outside in. Tours will let visitors see each step along the process of creating world-renowned bourbon. During the day, the transparent/translucent structure will provide panoramic views from the inside to NuLu’s historic streetscape, downtown Louisville’s main street, and the barges and bridges along the Ohio River.

Located on an entire city block at 711 East Jefferson Street in the historic NuLu district, Rabbit Hole Distilling is Louisville’s newest high-end craft distillery. Construction began in October 2016. The grand opening is scheduled for Derby Day, Wednesday, May 5th.

Pierson and Choi are well-known in Louisville for having designed the highly acclaimed “Green Building,” Louisville’s first commercial Platinum LEED-certified building and Kentucky’s first Platinum LEED adaptive reuse structure.

Click here for more information on the April Tour.

Click here for more information on Rabbit Hole Distilling.

Click here for more information on the Rabbit Hole Distillery project.

ARCHITECTS + ARTISANS: “In Louisville, Rabbit Hole Distillery”

By Mike Welton

When Saturday, May 5 rolls around in Louisville, Ky., there’ll be more to celebrate than the 144th running of the Kentucky Derby.

At the corner of Jefferson and Market Streets downtown, a new distillery called Rabbit Hole will hold its grand opening – with a Derby Day party.

“It’s a start-up – 60,000 square feet with fermenters and a couple of stills,” says architect Doug Pierson of Carrboro, N.C.-based pod architecture + design. “When opening day comes, they wanted to be ready to go – during construction, they started their process in a secret location.”

Pierson and his partner Youn Choi designed the distillery as a transparent affair, studying the path of bourbon-making from grain to barrel. “We developed the building around that, from the ground up, so people can see the whole process,” he says. “We said: ‘Form follows process.’” READ MORE

DESIGN MILK: “Venice House is a California House with a Sloping Trapezoidal Roof”

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By Caroline Williamson

Among the tightly packed lots in Venice, California, the Venice House is a three-story, energy-efficient residence topped off with a unique, sloping trapezoidal roof. The beach house was designed by pod architecture + design (pod a+d), who also happen to be the owners, and it spans 1390-square-feet, which proved challenging as they had to build three bedrooms and two-and-a-half baths on a compact, 700-square-foot lot. They managed to accomplish that and then some within the white metal and wood clad abode. READ MORE…

Carrboro Architects To Complete $15 Million Project in Louisville before Derby Day

pod architecture+ design finishes eagerly anticipated Rabbit Hole Distillery.

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From their modest studio inside the old train depot on Main Street in Carrboro, award-winning architect Doug Pierson, AIA, partner/wife, designer Youn Choi, and their team at pod architecture + design are focused on making sure their $15 million project in Louisville, Kentucky – the 55,000-square-foot Rabbit Hole Distilling facility and campus — is finished by Kentucky Derby Day, May 5th.

Rabbit Hole is a Kentucky-based bourbon and whiskey distiller founded by Kaveh Zamanian in 2012. The new distillery is nearing completion now in the East Market District of downtown Louisville, better known these days as the very hip NuLu (New Louisville) neighborhood. It will have the capacity to produce around 20,000 barrels of whiskey annually.

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 In addition to the distillery, the Rabbit Hole campus includes retail and tour spaces, a 65-foot-high glass-enclosed atrium and event space with spectacular views of the city: an old, adaptively re-used church building, two bars; and a high-end $1.5 million restaurant and bar. Pierson designed the entire campus, including the restaurant.

“We didn’t come to the table with any set notions about form, floorplan, stylistic quality, or building materials,” said Pierson, who flies to Louisville once a week now. “We embraced the design strategy ‘form follows process,’ allowing the building to take shape in response to the bourbon production process it will house. So the building shares its design and purpose equally with the copper and steel equipment. That utilitarian yet distinctly beautiful equipment, the flow of the bourbon along the path from grain to bottle – the process itself became our inspiration.”

The facility has been under construction since late 2016. The distillery is expected to have a grand opening on Derby Eve.

A relative newcomer to the Triangle region, Doug Pierson and his wife and partner, Youn Choi, moved their firm and family from Los Angeles to North Carolina In the midst of the Rabbit Hole project.

Along with Pierson and Choi, the design team at pod a+d includes project architect Justin Williams and project associates Barbora Ngaboyamahina and Dougald Fountain.

For more information on pod a+d: www.podand.com.

For more information on the Rabbit Hole project: www.podand.com/work/#/new-gallery-3/.

 About pod architecture + design:

At pod a+d, we believe in the integration of architecture and all aspects of design to connect buildings + environment + identity. That’s why pod a+d is a hybrid firm, offering all architectural services, environmental design, experiential graphics, and wayfinding design. Exterior and interior architecture; furnishings and finishes; financial feasibility and scheduling; engineering and construction; and environmental graphics  –  considered simultaneously, these disciplines inform our hybrid/integrated approach to architecture.

Click here to visit the pod a+d website.

Click here to for more information on the design.

Click here to visit Rabbit Hole Distilling’s website.

A sampling of articles about Rabbit Hole Distilling/Distillery:

Steel-Clad House in Duke Forest Receives 2018 AIA Triangle Honor Award

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Photography © Tzu Chen Photography

“Piedmont Retreat,” a modern, single-family home clad in Cor-Ton® steel, earned for Tonic Design of Raleigh, NC, one of only three Honor awards — and the only residential design among the three — in the 2018 AIA Triangle Design Awards. The awards were presented March 22 during a gala event at the Contemporary Art Museum in downtown Raleigh.

Partners in life and practice, Katherine Hogan, AIA, and Vincent Petrarca have now received 10 AIA Triangle Design Awards for the practice. This is their third honor award.

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According to the partners, the clients wanted their new house to have a modest public presence and a direct connection to their property’s wooded landscape within its cul-de-sac neighborhood on the edge of Durham within Duke Forest. They also wanted a private, comfortable, low-maintenance house that would blur the boundaries between indoor and outdoor spaces.

Minimal in form and materials, Piedmont Retreat’s steel exterior forms a protective barrier to the street and presents a humble profile to the neighborhood. This rugged, weathering skin will eventually find its final patina and blend into the landscape.

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In contrast, the living spaces open to an array of shifting perspectival views within and throughout the house.

Alex Anmahian, AIA, founding partner of the internationally acclaimed firm AW in Cambridge, MA, served as chair of the all-Boston jury. Anmahian, who teaches at the Massachusetts Institute of Technology and Harvard University GSD, announced the winners, noting that the jury admired Tonic Design’s “consistency of message” throughout the submission and the “restrained palette of materials and textures,” among other attributes.

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“We’re especially honored to have our work recognized by this year’s jury,” Hogan said, “all of whom are highly respected, practicing professors of architecture.”

Seven design awards were presented this year: three Honor and four Merit.

LOUISVILLE COURIER JOURNAL: “A grand opening for this new distillery in NuLu is set for Kentucky Derby night”

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By Kirby Adams

We don’t know who but we do know where — 2018 Kentucky Derby celebrities may choose to party after the races at a new distillery in downtown Louisville. he Rabbit Hole Distillery, 711 E. Jefferson St., will celebrate its grand opening  Saturday, May 5 with an invitation-only event…

…The new multimillion-dollar distillery in Louisville’s historic NuLu neighborhood is designed by award-winning architect Doug Pierson and will also showcase the identity, tradition, and legacy of bourbon making in Kentucky. VIEW THE VIDEO AND READ MORE