August 24, 2009 (RALEIGH, NC) – There are all sorts of reasons why people join Facebook, arguably the most popular “social media” source out there: to keep up with current friends and locate old ones; to make business contacts and open doors; to “network” from your desk and raise your visibility; to develop a personal brand, target a niche, get access to no-cost marketing; and so on.
Now there’s another reason: To get deep discounts on hair care services.
Lather Hair Salon, a new full-service salon in North Raleigh, offers special same-day deals to its Facebook friends and fans. They can be scrolling through the day’s (or hour’s) postings and suddenly come upon:
“Becky, Lauren, and Whitney have open appointments today. Call and receive 50% off!!” Or: “Haircuts are 30% off today! Rebecca, Whitney, and Lauren have time from 2-4.”
Jessica Williams, owner and senior stylist at Lather Hair Salon, explained that the idea to use Facebook like this just came to her one day when one of her team of stylists had a cancellation. She told her salon manager to post the opening on Facebook, with a discount, and see what happened.
“Within minutes, we had a call,” she said.
Now the Raleigh hair salon makes it a daily habit to post any openings and offer a discount as an incentive to fill them.
Williams said she originally launched Lather’s Facebook page for the usual good-business reasons. “Facebook increases awareness of the salon and helps us stay connected with the local community. We build friendships through the page and maintain customer loyalty. If we have a special coming up or a great how-to tip to offer, we make sure they’re noted on Facebook, often with a link to our website. It’s just a friendly thing to do and another way to be ‘out there’ while we’re working in the salon.”
To get access to these same-day savings, Facebook users must become “fans” of Lather Hair Salon and mention that they saw the special online.
At a time when everyone is pinching pennies, these deep discounts are a win-win proposition – for the customer and the salon.
About Lather Hair Salon:
Lather Hair Salon is a full-service, upscale salon specializing in make-overs and wedding styling. Lather stylists also maintain “Hair Academy 101,” an on-going blog on hair care, styling, products, and techniques.
Lather Hair Salon is located at 8521 Cantilever Way, Suite 109, just off North Glenwood Avenue/Highway 70 West near Carmax. For more information visit www.latherhairsalonnc.com or call 919-792-0715.
Lather Hair Salon is also available on Facebook and through Citysearch.
Client News and Media Recognition 