Global Design Platform Features Project by Blueplate PR Client pod architecture + design

Archello.com selects Rabbit Hole Distillery

Natural wood strikes a warm note around Rabbit Hole’s public courtyard. Blackened wood louvers around the manufacturing atrium are a nod to the charred wood barrels that give bourbon a smooth, mellow flavor.

For this unique facility — a modern structure in an industry steeped in tradition — the design team embraced the strategy “form follows process,” allowing the building to take shape in response to the bourbon production process it would house. The result: a distinctive, responsive building that shares its design and purpose equally with the building’s capacious copper and steel equipment.

Taking a cue from Louis Kahn’s Salt Institute, the overall form is divided into “service” (warehouse) and “served” (atrium and event space) volumes.  A public passageway navigates between the two without intruding on either before it ascends, on a meandering path, through the 60-foot-tall Manufacturing Atrium enclosed by glass and blackened wood louvres.  The path continuesover the fermentation tanks, around the 48-foot-tall copper still, and on to “Overlook,” the 150-seat event space.

Throughout the interior journey, the gleaming still is always in view, underscoring the notion of the building as an homage to the craft of bourbon making. READ MORE and VIEW PHOTO GALLERY.

Inside the transparent manufacturing atrium. The 48-foot-tall copper still rises in the background.

Small Building, Big Impact

pod architecture + design turns tank expansion into modern pavilion at Rabbit Hole Distillery

Expanding a bourbon distillery’s tank space is rarely an architectural opportunity. Tank rooms are hard-working, utilitarian structures where huge metal tanks ferment, distill, and filter the owner’s spirits of choice.

Nothing to see here.

That would be true for this project in downtown Louisville if it wasn’t taking place on founder and CEO Kaveh Zamanian’s Rabbit Hole Distillery campus in the NuLu district. It would also be true if architect Doug Pierson, AIA, and Youn Choi of pod architecture + design were not designing it.

Zamanian, Pierson, and Choi first put their heads together to create Rabbit Hole’s modern, predominately metal, 55,000-square-foot distillery, which the president of the Kentucky Distillers’ Association has called “a modern monument to our historic industry.” (Rabbit Hole received the 2018 Grand Award from Modern Construction

For their latest collaboration, Zamanian’s clear vision fused with Pierson’s and Choi’s design moxie to give his idea form, function, and ample space to house three new 12,000-gallon fermentation tanks, allowing Rabbit Hole to expand its production of award-winning bourbon. Construction should begin in January 2021 and be complete by April 2021.

The tank expansion structure will be situated north of the blackened-wood louvers that surround Rabbit Hole’s “Manufacturing Atrium” where the main tank room and copper stills are located. Understanding the pedestrian nature of the NuLu neighborhood, they will position the 1100-square-foot structure to address both “Nanny Goat Strut’ and “Billy Goat Strut” alleys. Both alleys have been locally famous since the 1800s for the annual beer festival and goat races that take place there. Federal grants will soon fund a restoration of the area.

Pierson and Choi know Zamanian wants only imaginative design and finely crafted construction near his beloved distillery — a sentiment they share, of course — no matter how utilitarian its purpose or diminutive its size. They embrace his intent to respect and enrich Rabbit Hole’s hip, historic urban context.

To that end, they designed the tank expansion building as a transparent pavilion with perforated metal exterior panels that recall similar panels on the distillery. Passersby will be able to see inside.

“It will act as a kiosk-like structure that greets visitors from the Market Street greenway entrance as well as Nanny Goat Strut Alley,” Pierson explained. “It not only faces the alley but also improves it by adding landscaping and a green roof, lighting and security, and a contemporary, civic-like structure that entices people into the space.” 

And because the perforated panels will be illuminated from behind, Pierson and Choi believe the building will be a lantern in the dark at night for city pedestrians and for Rabbit Hole staff walking from the distillery’s Market Street entrance.

The small, modern building will also create an outdoor courtyard for distillery visitors and staff to enjoy.

Pierson and Choi will eventually hand the project off to Luckett & Farley, the Louisville-based Architect of Record.

For more information on pod architecture + design, visit podand.com. For more information on Rabbit Hole Distillery, go to rabbitholedistillery.com.

Chapel Hill Firm Wins AIA Kentucky Award for Modern Bourbon Distillery in Downtown Louisville

New Modern Bourbon Distillery
Rabbit Hole Distillery’s transparent Manufacturing Atrium. Designed by pod architecture + design

In a ceremony in Cincinnati, Ohio, last week, Doug Pierson, AIA, and Youn Choi, partners at pod architecture + design (pod a+d) in Chapel Hill, NC, received their second design award for Rabbit Hole Distillery, the metal, glass, and blackened wood structure they designed in downtown Louisville, KY, that the president of the Kentucky Distillers Association called “a modern monument to our historic industry.”

Earlier this year, pod a+d’s distillery design claimed the top “Grand Award” honor in Metal Construction News’ annual awards program.

The Kentucky chapter of the American Institute of Architects (AIA) presented its awards during the AIA Ohio Valley Region’s “Celebrating Design Awards Luncheon” on September 19 at the Hilton Netherlands Plaza in Cincinnati.

The awards jury praised the new distillery as “an exuberant extension of industrial language with playful materiality. There is a legible and contemporary expression of both corporate identity and the process of making at various scales. In this way, the process of production becomes part of the architecture.”

Doug and Youn
Founder, partners, and principal designers Doug Pierson and Youn Choi.

According to Pierson and Choi, the design embraced the strategy “form follows process” as they allowed the building to take shape in direct response to the bourbon production process it houses.

The design also expresses owner Kaveh Zamanian’s vision for “transparency and craft,” another aspect the awards jury appreciated: “The architectural language in section builds up to create programmatic density in some moments and transparency at the atrium.”

The building’s “strong relationship to the street” impressed the jurors as well.

For more information on Rabbit Hole Distillery, visit www.rabbitholedistillery.com.

For more information on pod a+d, visit www.podand.com.

About pod architecture + design:

At pod a+d, we believe in the integration of architecture and all aspects of design to connect buildings + environment + identity. That’s why pod a+d is a hybrid firm, offering all architectural services, experiential design, and wayfinding. Exterior and interior architecture; furnishings and finishes; financial feasibility and scheduling; engineering and construction; and environmental graphics  –  considered simultaneously, these disciplines inform our hybrid/integrated approach to architecture. For more information: www.podand.com.

METAL CONSTRUCTION NEWS: “Dynamic Distillery” – Rabbit Hole takes the Grand Award

Blueplate PR client: pod architecture + design LLC

In the 2018 Metal Construction News Building & Roofing Awards

RH Ariel View

By Mark Robins, Senior Editor

Form follows process. This is contemporary bourbon maker, founder and CEO of Rabbit Hole Distilling, Kaveh Zamanian’s vision for life and for his Rabbit Hole Distillery manufacturing building in downtown Louisville, Ky. This very modern, innovative 55,000-square-foot bourbon distillery, completed in July 2018, exemplifies this vision. The judges for the 2018 Metal Construction News Building and Roofing Awards were very impressed with both the distillery’s form and process, with two of them even saying that if they saw it from a distance while out driving, they would want to drive toward it to learn and see more about it.

“The Rabbit Hole Distillery project is a new contemporary building for a new bourbon manufacturing product in an otherwise traditional industry,” says Douglas V. Pierson, AIA, LEED APBD+C, co-founder/partner, architect and design principal at pod architecture + design, Carrboro, N.C. “A design strategy of transparency was our way of showcasing in a modern way the complex process of bourbon making for all to see, and, while standing on the shoulders of giants, ridding any expectations of secret recipes and obscure traditions.”  READ MORE

NC Architect To Conduct Construction Tour of Rabbit Hole Distillery for AIA Central Kentucky Chapter

Doug Pierson will take professional peers through his latest project in Louisville.

RabbitHole1

Carrboro, NC-based architect Doug Pierson, AIA, of pod architecture + design (pod a+d) will conduct a construction tour of the new 55,000-square-foot Rabbit Hole distillery and campus he designed in downtown Louisville, KY, for the American Institute of Architects Central Kentucky Chapter on Tuesday, April 17, beginning at 5 p.m.

Rabbit Hole founder and CEO Kaveh Zamanian and structural/mechanical engineers from Luckett & Farley will join Pierson in giving participating architects “an overview of the inspirations, revelations, and explorations behind the Rabbit Hole distillery with the focus on structural/MEP systems, design excellence, and the user experience,” AIA Kentucky said in its invitation to members.

According to Pierson and his partner/wife Youn Choi, the design embraces the owner’s desire for transparency, as well as a “form follows process strategy, allowing the building to take shape in response to the bourbon production process it will house.

The abundance of glass throughout the building satisfies the desire for transparency – from the inside out and the outside in. Tours will let visitors see each step along the process of creating world-renowned bourbon. During the day, the transparent/translucent structure will provide panoramic views from the inside to NuLu’s historic streetscape, downtown Louisville’s main street, and the barges and bridges along the Ohio River.

Located on an entire city block at 711 East Jefferson Street in the historic NuLu district, Rabbit Hole Distilling is Louisville’s newest high-end craft distillery. Construction began in October 2016. The grand opening is scheduled for Derby Day, Wednesday, May 5th.

Pierson and Choi are well-known in Louisville for having designed the highly acclaimed “Green Building,” Louisville’s first commercial Platinum LEED-certified building and Kentucky’s first Platinum LEED adaptive reuse structure.

Click here for more information on the April Tour.

Click here for more information on Rabbit Hole Distilling.

Click here for more information on the Rabbit Hole Distillery project.

LOUISVILLE COURIER JOURNAL: “A grand opening for this new distillery in NuLu is set for Kentucky Derby night”

RabbitHole Pic.png

By Kirby Adams

We don’t know who but we do know where — 2018 Kentucky Derby celebrities may choose to party after the races at a new distillery in downtown Louisville. he Rabbit Hole Distillery, 711 E. Jefferson St., will celebrate its grand opening  Saturday, May 5 with an invitation-only event…

…The new multimillion-dollar distillery in Louisville’s historic NuLu neighborhood is designed by award-winning architect Doug Pierson and will also showcase the identity, tradition, and legacy of bourbon making in Kentucky. VIEW THE VIDEO AND READ MORE