METAL CONSTRUCTION NEWS: “Dynamic Distillery” – Rabbit Hole takes the Grand Award

Blueplate PR client: pod architecture + design LLC

In the 2018 Metal Construction News Building & Roofing Awards

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By Mark Robins, Senior Editor

Form follows process. This is contemporary bourbon maker, founder and CEO of Rabbit Hole Distilling, Kaveh Zamanian’s vision for life and for his Rabbit Hole Distillery manufacturing building in downtown Louisville, Ky. This very modern, innovative 55,000-square-foot bourbon distillery, completed in July 2018, exemplifies this vision. The judges for the 2018 Metal Construction News Building and Roofing Awards were very impressed with both the distillery’s form and process, with two of them even saying that if they saw it from a distance while out driving, they would want to drive toward it to learn and see more about it.

“The Rabbit Hole Distillery project is a new contemporary building for a new bourbon manufacturing product in an otherwise traditional industry,” says Douglas V. Pierson, AIA, LEED APBD+C, co-founder/partner, architect and design principal at pod architecture + design, Carrboro, N.C. “A design strategy of transparency was our way of showcasing in a modern way the complex process of bourbon making for all to see, and, while standing on the shoulders of giants, ridding any expectations of secret recipes and obscure traditions.”  READ MORE

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NC Architect To Conduct Construction Tour of Rabbit Hole Distillery for AIA Central Kentucky Chapter

Doug Pierson will take professional peers through his latest project in Louisville.

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Carrboro, NC-based architect Doug Pierson, AIA, of pod architecture + design (pod a+d) will conduct a construction tour of the new 55,000-square-foot Rabbit Hole distillery and campus he designed in downtown Louisville, KY, for the American Institute of Architects Central Kentucky Chapter on Tuesday, April 17, beginning at 5 p.m.

Rabbit Hole founder and CEO Kaveh Zamanian and structural/mechanical engineers from Luckett & Farley will join Pierson in giving participating architects “an overview of the inspirations, revelations, and explorations behind the Rabbit Hole distillery with the focus on structural/MEP systems, design excellence, and the user experience,” AIA Kentucky said in its invitation to members.

According to Pierson and his partner/wife Youn Choi, the design embraces the owner’s desire for transparency, as well as a “form follows process strategy, allowing the building to take shape in response to the bourbon production process it will house.

The abundance of glass throughout the building satisfies the desire for transparency – from the inside out and the outside in. Tours will let visitors see each step along the process of creating world-renowned bourbon. During the day, the transparent/translucent structure will provide panoramic views from the inside to NuLu’s historic streetscape, downtown Louisville’s main street, and the barges and bridges along the Ohio River.

Located on an entire city block at 711 East Jefferson Street in the historic NuLu district, Rabbit Hole Distilling is Louisville’s newest high-end craft distillery. Construction began in October 2016. The grand opening is scheduled for Derby Day, Wednesday, May 5th.

Pierson and Choi are well-known in Louisville for having designed the highly acclaimed “Green Building,” Louisville’s first commercial Platinum LEED-certified building and Kentucky’s first Platinum LEED adaptive reuse structure.

Click here for more information on the April Tour.

Click here for more information on Rabbit Hole Distilling.

Click here for more information on the Rabbit Hole Distillery project.

LOUISVILLE COURIER JOURNAL: “A grand opening for this new distillery in NuLu is set for Kentucky Derby night”

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By Kirby Adams

We don’t know who but we do know where — 2018 Kentucky Derby celebrities may choose to party after the races at a new distillery in downtown Louisville. he Rabbit Hole Distillery, 711 E. Jefferson St., will celebrate its grand opening  Saturday, May 5 with an invitation-only event…

…The new multimillion-dollar distillery in Louisville’s historic NuLu neighborhood is designed by award-winning architect Doug Pierson and will also showcase the identity, tradition, and legacy of bourbon making in Kentucky. VIEW THE VIDEO AND READ MORE