Blueplate PR Named Agency of Record for Kaiser Associates, a Florida Real Estate Brokerage for Modern Homes and Commercial Property

Kaiser Associates Realtors, South Florida’s only real estate brokerage specializing exclusively in modern homes, has selected Blueplate PR in Raleigh, NC, as its public relations agency, citing owner Kim Weiss’s extensive knowledge of architecture – especially modern architecture – as a key factor.

Public relations Raleigh
Tobias Kaiser, owner/broker, Kaiser Associates Realtors

“Our clients have a refined, special taste in homes, and our buyers are located all over the Americas,” said Tobias Kaiser, founder/owner, and a licensed broker. “Being trained in, and having worked in, public communication, I know print advertising won’t reach them. Looking for someone to help us grow our business and who understands modern architecture, Kim is just uniquely qualified.”

A native of Germany, Kaiser and his wife, Lisa, live in Boca Raton. They also maintain a home outside Munich and another in Raleigh where they met Weiss.

“When I launched Blueplate PR in 2004, after nearly 20 years as a journalist covering architecture and historic preservation, I promised myself that I would only accept clients whose work fueled my passions,” she said. “When I’m excited about a client’s work, good things happen. Well, I’m very excited about the work that Tobias and his team do at Kaiser Associates. They don’t just move real estate. They’re actually ‘match-makers’ who help very special homes find very special homeowners and renters who truly love and appreciate the houses’ architectural integrity. I’m thrilled that they’re letting me be a part of all that love!”

Throughout South-East Florida, Tobias Kaiser has documented over 4700 modernist homes and evaluated and brokered many of them, including:

For the latter, Kaiser found the lot and the architect and served as the owner’s representative throughout construction, which took three years to complete.

Among the homes Kaiser currently represents exclusively or in cooperation with colleagues is an exemplary mid-century modern beach house designed by renowned American architect Paul Rudolph. That house and all of Kaiser’s listings can be viewed at

For more information on Kaiser Associates Realtors, visit

For more information on Blueplate PR, go to

About Kaiser Associates Realtors:

Through its experienced real estate agents, Kaiser Associates offers clients expertise, knowledge, and experience in four core specialties: (1) brokering, preserving, and promoting modern homes in South Florida, from mid-century to new construction; (2) owner representation and consulting for modernist ground-up construction, rehabs and renovations; (3) a full range of residential services including buying, selling, and renting; and (4) buyer representation for Net-leased/NNN investment properties in Florida and throughout the U.S.


Umicore Building Products USA Hires Blueplate PR

To provide public relations services for the global company’s VMZINC® products and applications.

August 8, 2011 (Raleigh, NC) – Umicore Buildings Products USA, Inc., has hired Blueplate PR in Raleigh, NC, to provide public relations services for its Raleigh-based architectural products and services, specifically VMZINC, the architectural zinc manufactured by Umicore.

The VMZINC brand name represents a full range of titanium-zinc products in the form of sheets, coils and manufactured products and systems. Dan Nicely, director of market development for VMZINC and an associate member of the American Institute of Architects (AIA), says he wants to “demystify” zinc as a building product and make a broader audience aware of its value and contribution to sustainable building design and construction.

“Zinc has been used on buildings in Europe for 200 years,” he said. “At least 80 percent of the roofs in Paris are covered in zinc, which can last 100 years or more. Yet Americans tend to think of zinc as exotic and expensive. We’re ready to make zinc a household word, and we believe Blueplate PR can help us do just that.”

Kim Weiss, principal of Blueplate PR and a former architecture journalist, first became aware of VMZINC® when Umicore Building Products USA donated the material for the roof of the new AIA North Carolina Center for Architecture & Design that is under construction in downtown Raleigh. Frank Harmon Architect PA, another Blueplate PR client, designed the building.

“The warm reddish-brown color of the zinc roof is going to be the crowing jewel of the building,” she said. “And it contributes to the building’s sustainability. Very little energy is used to produce zinc, and it is a low-maintenance, naturally occurring material that lasts longer than other metal roof choices. Any construction waste can be recycled through local scrap metal dealers and it is easily recycled at the end of its use. I agree that it is time more people — from architects and builders to homeowners – to realize what an excellent choice it is. I’m honored to be part of the mission.”

For more information on VMZINC, go to

For more information on Blueplate PR, visit

About Umicore Building Products USA, Inc:

Umicore is a world-leading producer of architectural zinc. For over 160 years, Umicore has been providing innovative solutions for building owners, architects and contractors. Umicore has offices and representatives all over the world. In the United States, Umicore Building Products USA, Inc., is based in Raleigh, NC. For additional information, visit

About Blueplate PR:

Blueplate PR is a boutique public relations agency located in downtown Raleigh that provides traditional and non-traditional media relations, Internet presence, and professional writing services for small businesses, individuals and non-profits. Owned and operated by award-winning journalist Kim Weiss, Blueplate PR is the only PR agency in the region with keen knowledge of the architectural professional and architecture-related businesses and organizations. For more information visit

Roster Update

I don’t often (in fact, I think I’ve never) posted anything on “blueplate pr: news & views” that wasn’t a press release generated for a client. However, the blueplate pr website — — is currently out of date (long story…having something to do with my website manager getting mugged in New Orleans), so I’m going to update the current roster here. Hopefully this will be reflected on the actual website very soon.

blueplate pr’s current clients include: 

Frank Harmon Architect PA, Raleigh, NC

Studio A Architecture, Inc., Charleston, SC

Triangle Modernist Houses, Durham, NC

Rick Ingersoll, “The Frugal Travel Guy,” Hilton Head, SC/Traverse City, MI

RHA Howell, Inc., Raleigh, NC

Author Cris Cohen, Cary, NC

Author T. Lyn Fletcher, Durham, NC

Photographer/Director Allen Weiss, Raleigh, NC

Artist Jason Craighead, Raleigh, NC

Raleigh Metro Magazine, Raleigh, NC

blueplate pr is a boutique public relations agency located in downtown Raleigh with a fee structure optimized for individuals, businesses and non-profit organizations with moderate marketing budgets.


Blueplate PR Signs Lather Hair Salon

Jessica Williams, owner, Lather Hair Salon
Jessica Williams, owner, Lather Hair Salon

February 23, 2009 (RALEIGH, NC) —  Lather Hair Salon in North Raleigh has contracted blueplate pr, a boutique public relations agency located in downtown Raleigh, for public relations services.

Lather Hair Salon, owned and operated by Jessica Williams, is a full-service salon located at 8521 Cantilever Road near the corner of Glenwood Avenue and Ebenezer Church Road. Williams opened the salon in October of 2008. She and her team of stylists combine expertise in all aspects of hair care, cutting, styling and make-up application, including on-location services. Stylist Alissa Phillips’ bridal hair and make-up designs are featured frequently on the, a premiere wedding planning website.

blueplate pr is owned and operated by award-winning journalist Kim Weiss, who specializes in message development, media relations, online presence and website text development. Intentionally small, blueplate pr also provides personal attention to each client.

“I’m delighted to be working with Jessica and the entire staff at Lather,” said Weiss, whose experience in the hair care industry includes years of working with Samuel Cole Salon and Salon Moxie, also in Raleigh. “They’re a very upbeat, positive and extremely talented team. And as a graduate in public relations before she became a stylist, Jessica fully recognizes the value of a communications campaign, which is not only useful but absolutely essential during economic downturns. I’m honored that she’s trusting blueplate pr to get the buzz going about this very cool, very modern salon.”

For more information on Lather Hair Salon, visit

For more information on blueplate pr, visit


Blueplate PR Expands Client Roster By Two

 June 14, 2008 (RALEIGH, NC) — Blueplate PR, a boutique public relations agency located in downtown Raleigh, has been contracted to serve as publicist for Setzer Design Group in Cary, NC, and Studio A Architecture of Charleston, SC.

Setzer Design Group ( is a world-renowned superyacht design studio founded in 1991 by celebrated yacht designer Ward Setzer. The studio’s custom and production vessels have received numerous awards, including three Super Yacht Society awards, and have been featured in many industry magazines and journals. Ward Setzer is also an International Superyacht Society board member.

Studio A Architecture ( is an award-winning architectural firm under the direction of Whitney Powers, AIA. The firm is well-known for its work in sustainable design, historic preservation/adaptive re-use, and affordable housing, and has been featured in local, regional and national media.

Blueplate pr is owned and operated by Kim Weiss, whose current client roster includes Frank Harmon Architect, landscape architect Richard C. Bell, Samuel Cole Salon, Salon Moxie, The Art Company, ArtCo Surf, Raleigh Metro Magazine, and artist Jason Craighead. For more information, visit ###