Thunderfoot Press, a small publishing house in Orange County, NC, has commissioned Blueplate PR of Raleigh to market and promote its premiere title, Midland Club, a new murder mystery by Mark Spano with particular social relevance.
“November 8, 2016, marked the beginning of a surge in hate crimes in this country, including crimes directed at our LGBT citizens,” said Blueplate PR owner Kim Weiss. “The first time I read Midland Club, which is set in 1958, the relevance jumped off the page at me.
“Fear of that heinous type of crime informs how the book’s main character, Rich St. Pierre, responds to the death of a friend – a gay black man. Everyone in the mid-western city believes it was suicide. Rich knows better. I’m deeply honored to work with Thunderfoot Press to promote this gripping and relevant page-turner, which will remind readers of the best in noir filmmaking.”
Blueplate PR is a boutique public relations firm Weiss founded 2004. Since then she has promoted a variety of book genres, including business, fiction, humor, young adult fantasy, and supernatural. An award-winning journalist and former magazine editor, Weiss also ghostwrote and edited The Bridge Builders, a memoir of master landscape architect Richard C. Bell’s life and work. For more information, visit www.blueplatepr.net.
Thunderfoot Press has published five works of fiction and a memoir by author and filmmaker Mark Spano.
Advance/review copies in paperback and digital editions are available by contacting Kim Weiss by phone (919.819.0064) or email: email@example.com. The book is available for purchase in paperback and Kindle editions on Amazon.
Blueplate PR, a boutique public relations agency in downtown Raleigh,is launching a new PR package today for architects who have big PR goals (exposure), big PR dreams (lots of exposure), and not-so-big 2017 PR budgets.
What’s included in the “PR On A Platter” package?
Professional press releases, written by a former newspaper and magazine editor, on all the news your firm generates (new projects, completed projects, awards, new hires, etc., etc. You’ll be surprised by how much news you generate!).
Manual press release distribution to relevant media sources. (The media hate “e-blasts.” This is not that.)
Hand-picked submissions to appropriate online journals, e-zines, and blogs to raise your Internet presence immediately (very important since potential clients and media sources “Google” information today).
Professional pitches to traditional media: newspapers, magazines, television and radio. (The number is limited.)
An experienced and committed PR professional who actually knows your industry and delivers results.
Why is this a great deal for you? Well, if you want all of that exposure for you and your work, “PR On A Platter” will save you endless hours of…
…Chasing the right reporters who cover your industry and may be interested in your news. …Waiting for return calls from deadline-driven journalists who don’t even know you’ve left many, many, many messages. …Staring at the screen of your smartphone for weeks, waiting for reporters to get back to you. …Wondering why your competitors keep getting “ink” and tons of new leads from the same journalists and reporters you’ve been trying to attract.
Since 2004, Blueplate PR’s message has been simple:
“Get a lot for a little.” With our “PR On A Platter” package, we continue to deliver on this promise.
So… what’s it going to cost? Very little, actually.
For a flat-fee of $700 per month (with a recurring commitment of six months or more), you’ll enjoy our “no billable hours, no surprises” promise and achieve the PR results you want from a professional public relations expert with a track record of securing tons of media attention for her clients.
So – ready to Order Up? Call Kim Weisstoday at 919.819.0064,
or email her: firstname.lastname@example.org.
*NOTE:This offer expires January 31, 2017, is available only for new clients and requires at least a 6-month commitment, payable on the first of each month.
Blueplate PR owner Kim Weiss will work with RACo owners Robby Johnston, AIA, and Craig Kerins, AIA, to increase awareness of the up-and-coming design-build firm on local, state, and national levels; to enhance the firm’s public image; and to build its brand through media relations, Internet presence, social media engagement, and community outreach.
“Robby and Craig are incredibly talented young architects,” said Weiss. “They consistently produce innovative, environmentally responsible, Modern designs rendered in craftsman-quality construction for clients who have nothing but praise for the process,” said Weiss. “Their stories, their work, and their exemplary client services deserve to be shared with the public and the profession. I’m honored and excited to work with Robby, Craig and their entire team at The Raleigh Architecture Company.”
Located in downtown Raleigh, Blueplate PR is the only public relations firm in the Southeast that specializes in architecture and architecture-related businesses, organizations, and non-profits. For more information, visit www.blueplatepr.net.
The Raleigh Architecture Company is also located in downtown Raleigh, in the Warehouse District, at 502 South West Street. For more information, visit www.raleigh-architecture.com.
About The Raleigh Architecture Company
The Raleigh Architecture Company is an award-winning design-build firm specializing in Modern sustainable architecture, and craftsman-quality construction. As licensed architects and general contractors, we consider designing and building to be one integrated process. This streamlined approach empowers us to meet our clients’ economic expectations and to seamlessly execute high quality details, both small and large. Our office and shop are located under one roof in downtown Raleigh’s Warehouse District at 502 S. West Street. For more information visit www.raleigh-architecture.com, call 919.831.2995, or email: email@example.com.
Residential Architect magazine is one of the best professional journals covering architecture today. It its November-December 2011 edition, editor Claire Conroy hit the proverbial nail squarely on the head in an editorial that applies not just to architects, but to all professions, businesses, and non-profits: It is no longer enough to “hang your shingle” and take out a Yellow Page ad. Without good, consistent marketing and/or public relations efforts, you will drown in the sea of competition. She begins by addressing the reasons behind the magazine’s choices for its first ever “RA 50: a short list of architects we love.” What she says after that applies to anyone who wants to rise to the top of his or her field and stay there. — Kim Weiss, Blueplate PR
publish or perish
…find your own way to let the world know how great you are.
By: S. Claire Conroy
Welcome to our first-ever ra50—the short list of architects whose work we admire. We know and
appreciate a great number of other residential architects, but this collection comprises the ones whose names keep rising to the top—of our design awards programs, of our case studies waiting for a place in the magazine, and of our roster of cover profile subjects.
There are some practitioners here who’ve come to our attention through sheer talent and dedication alone—well, maybe just one: Glenn Murcutt. The rest have combined undeniable talent with hard work, and, yes, self-promotion. That self-promotion may only take the form of entering—and winning—design competitions, but that effort wins our attention.
Good marketing is an imperative these days. Architects can no longer get by with just a listing in the Yellow Pages, as one well-known practitioner once told me he did. Come to think of it, his practice has largely evaporated. Read more…
To provide public relations services for the global company’s VMZINC® products and applications.
August 8, 2011 (Raleigh, NC) – Umicore Buildings Products USA, Inc., has hired Blueplate PR in Raleigh, NC, to provide public relations services for its Raleigh-based architectural products and services, specifically VMZINC, the architectural zinc manufactured by Umicore.
The VMZINC brand name represents a full range of titanium-zinc products in the form of sheets, coils and manufactured products and systems. Dan Nicely, director of market development for VMZINC and an associate member of the American Institute of Architects (AIA), says he wants to “demystify” zinc as a building product and make a broader audience aware of its value and contribution to sustainable building design and construction.
“Zinc has been used on buildings in Europe for 200 years,” he said. “At least 80 percent of the roofs in Paris are covered in zinc, which can last 100 years or more. Yet Americans tend to think of zinc as exotic and expensive. We’re ready to make zinc a household word, and we believe Blueplate PR can help us do just that.”
Kim Weiss, principal of Blueplate PR and a former architecture journalist, first became aware of VMZINC® when Umicore Building Products USA donated the material for the roof of the new AIA North Carolina Center for Architecture & Design that is under construction in downtown Raleigh. Frank Harmon Architect PA, another Blueplate PR client, designed the building.
“The warm reddish-brown color of the zinc roof is going to be the crowing jewel of the building,” she said. “And it contributes to the building’s sustainability. Very little energy is used to produce zinc, and it is a low-maintenance, naturally occurring material that lasts longer than other metal roof choices. Any construction waste can be recycled through local scrap metal dealers and it is easily recycled at the end of its use. I agree that it is time more people — from architects and builders to homeowners – to realize what an excellent choice it is. I’m honored to be part of the mission.”
Umicore is a world-leading producer of architectural zinc. For over 160 years, Umicore has been providing innovative solutions for building owners, architects and contractors. Umicore has offices and representatives all over the world. In the United States, Umicore Building Products USA, Inc., is based in Raleigh, NC. For additional information, visit http://www.vmzinc-us.com.
About Blueplate PR:
Blueplate PR is a boutique public relations agency located in downtown Raleigh that provides traditional and non-traditional media relations, Internet presence, and professional writing services for small businesses, individuals and non-profits. Owned and operated by award-winning journalist Kim Weiss, Blueplate PR is the only PR agency in the region with keen knowledge of the architectural professional and architecture-related businesses and organizations. For more information visit www.blueplatepr.com.
To increase awareness, promote upcoming book series Twisted and Turned.
April 20, 2011 (Raleigh, NC) – Emerging North Carolina author T. Lyn Fletcher has hired Blueplate PR of Raleigh to increase awareness of and to promote her upcoming book series, Twisted and Turned.
A medical software designer by day and a member of the philanthropic Fletcher family of Raleigh, NC, T. Lyn Fletcher began writing Twisted and Turned on June 1, 2010. The series is now with editor Jill Yris of Bucks County, Pennsylvania, and illustrator Darla Yanko of Cary, NC.
According to Fletcher, Twisted and Turned “will take fans of supernatural and occult literature on a journey unlike any they’ve experienced before – including Twilight, The Vampire Diaries and The Southern Vampire Mysteries [the basis for the TV series ‘True Blood].”
“I’ll admit I was skeptical at first,” said Kim Weiss, founder and principal of Blueplate PR. “The vampire/supernatural genre is pretty cluttered today. I wanted to know was why Lyn believes Twisted and Turned will rise above the rest. Ten minutes later I knew. And after she shared several chapters with me, I was convinced that her series is unique and will absolutely set the genre on its head. I’ve never seen a cast of characters as intriguing and exciting, or a plot line more complex and intricate. Fans of this genre have a lot to look forward to.”
Fletcher’s recent appearance at the EyeCon Celebrity Autograph Convention in Atlanta confirmed Weiss’ optimism. Fletcher reported that the crowd that visited the Twisted and Turned booth was “very excited” and everyone signed up to receive updates on the series’ progress.
“Genre book reviewers are already requesting review copies as soon as they are available,” Weiss noted.
The Twisted and Turned website – www.tlynfletcher.com — will launch soon. The Facebook page is already active.
“This is going to be a exciting adventure,” Weiss said. “I’m honored that Lyn has entrusted Blueplate PR with the publicity surrounding Twisted and Turned.”
Owned by award-winning journalist Kim Weiss, Blueplate PR is a boutique public relations agency located in downtown Raleigh, NC, with a fee structure optimized for small businesses, individuals and non-profits with moderate marketing budgets. Clients include architects and architecture-related organizations, artists, authors and bloggers, and non-profit organizations. www.blueplatepr.com.
About Twisted and Turned:
A true love story of supernatural proportions, Twisted and Turned is an upcoming series of books by T. Lyn Fletcher. The series begins with an archangel in heaven who falls so deeply in love with a human soul that she arranges to be born on earth in the same place where this soul will be born. The soul actually becomes twins – stunningly handsome twin vampires. Yet the archangel is destined to find and fall in love with one of the twins – even though her natural instinct is to destroy demons. She even bears children from this unlikely union. And the books unfold as a never-ending conflict between good and evil, angels and demons, and passion and control – with an emphasis on passion. To follow the development of the series, visit www.tlynfletcher.com and the T. Lyn Fletcher Facebook page. To arrange an interview with Fletcher contact Kim Weiss at firstname.lastname@example.org or call 919-272-8615.
I don’t often (in fact, I think I’ve never) posted anything on “blueplate pr: news & views” that wasn’t a press release generated for a client. However, the blueplate pr website — www.blueplatepr.com — is currently out of date (long story…having something to do with my website manager getting mugged in New Orleans), so I’m going to update the current roster here. Hopefully this will be reflected on the actual website very soon.
March 7, 2011 (Cary, NC) – Cris Cohen of Cary, a humor writer and author of the blog Nothing In Particular, has hired Blueplate PR of Raleigh to help him increase readership for his blog and to promote his upcoming book.
A California native who moved to Cary in 2008, Cohen published a weekly humor column in numerous newspapers on the West Coast. Since his move to North Carolina, he’s been writing Nothing In Particular, a blog about anything and everything, always expressed with Cohen’s wry wit.
Now Cohen is planning to publish a collection of columns, old and new, in a book entitledStaying Crazy To Keep From Going Insane. Proceeds from which will be donated to the Miracle League of the Triangle, a baseball league for kids with special needs.
“Cris is without doubt one of the best humor writers I’ve ever read,” said Kim Weiss, principal of Blueplate PR. “He’s the Dave Barry of the Triangle. When people discover Nothing In Particular, they’re hooked. And the book will be a no-brainer after that. His columns are laugh-out-loud funny. The fact that he’s willing to donate proceeds to the Miracle League just makes it that much more appealing. I’m delighted to be involved.”
Cris Cohen is the author of the Nothing In Particular blog. Although he was born in Buffalo, NY, Cris grew up in a suburb of Los Angeles, eventually graduating from the University of Southern California. After a stint in rock radio in Los Angeles and Santa Barbara, Cris started writing his humor column for a collection of California newspapers. He eventually gravitated toward the tech world and Silicon Valley, working for companies such as Netscape and Cisco Systems. Cris and his wife, Michele, and their son, Max, moved to North Carolina in 2008. His blog is available at http://criscohen.typepad.com.
About Blueplate PR:
Blueplate PR is owned and operated by award-winning journalist and former magazine editor Kim Weiss. It is a small and cost-effective “boutique” public relations agency with a fee structure optimized for small businesses, non-profit organizations, and individuals with modest PR budgets. For more information: www.blueplatepr.com.
March 4, 2010 (RALEIGH, NC) — Marc Hoffman, an acclaimed composer, pianist, vocalist, recording artist, music educator and book author has selected Blueplate PR in Raleigh as his public relations agency of record.
Hoffman established himself as a composer of concert, film, theatre, pop, and gospel music early in his career. In the early 1990s he began pursuing his passion for jazz. As a pianist and vocalist, he performs his own repertoire of original jazz as well as his own arrangements of standards, ballads, and pop. He performs solo, with a trio and with his quartet.
In the coming months, Marc Hoffman will release his sixth CD entitled “Curioso,” and see his second book published – a children’s book based on an original lullaby, “Sleep, Little Child.” Emerald Books published his first book and companion DVD, “Essential Worship Keyboard,” in 2007.
Hoffman’s recent film work includes the 2006 score for “The Mill” for producer Ralph Singleton and director Grainger Hines. He was also music director for the film. Previous film credits include Music Historian for the 1985 film, “Revolution.”
Blueplate PR, a boutique agency located in downtown Raleigh and known for its roster of creative, artistic clients, will provide traditional and social media public relations services and marketing consultation for Hoffman’s various pursuits.
“Marc Hoffman is an ideal fit for Blueplate,” said owner and principal Kim Weiss. “He’s extremely talented and passionate about all of his work. It’s now Blueplate PR’s job to increase public and professional awareness of this very cool, very creative artist and the many ways he expresses that creativity. It’s going to be fun!”
Composer/pianist/vocalist/author Marc Hoffman received his degree in composition from the North Carolina School of the Arts and studied film composition at the University of Southern California. He also attended The Dartington International Summer School of Music in Devon, England. A member of BMI and the American Composer’s Forum, he is also founder and artistic director of the Salisbury School of Music. He lives in Salisbury with his wife, Anne, and their daughter August. For more information Marc Hoffman and his work, visit www.marchoffman.com. He is also available on Facebook.
About Blueplate PR:
Blueplate PR, owned and operated by award-winning journalist Kim Weiss, is a small and cost-effective boutique public relations agency located in downtown Raleigh, NC, with a free structure optimized for modest PR budgets. This makes Blueplate PR the ideal solution for small firms, companies, businesses and individuals with limited marketing budgets. Intentionally small, blueplate pr provides personal attention to each client. For more information visit http://www.blueplatepr.com.
March 2, 2010 (RALEIGH, NC) – RHA Howell, Inc., a statewide not-for-profit organization that has been helping people with disabilities and special needs and their families for more than 35 years, has named Blueplate PR in downtown Raleigh its public relations agency of record.
In addition to residential services, RHA Howell is developing many new, flexible, and innovative programs. The RHA Howell Bridges program provides the management of cap-c services to medically fragile children, a program designed to keep children in the home with their families instead of in nursing homes. The RHA Howell supported employment program, SE-Net, is dedicated to finding long-term employment for people with disabilities through local and regional partnerships with the business community. The Veteran Support Network, VSN, offers many services to Vets returning from Iraq and Afghanistan, who face physical disabilities and psychological challenges.
RHA Howell is also dedicated to recruit and retain quality employees and most recently developed the Workforce Investment Network (WIN). This program offers employees the opportunity to choose their own career path, from clinical to administrative and pays their way through college or educational instruction.
Yet few people outside of the health care providers’ industry recognize the name RHA Howell.
“I intend to change that,” said Kim Weiss, principal of Blueplate PR. “RHA Howell serves nearly 1000 people with disabilities across the state yet never stops looking for ways to serve even more people in need. The new Veteran Support Network is just one recent example. RHA Howell employs nearly 1300, all of whom have the opportunity to make a career for themselves in the health care industry through the WIN program.
“This work and these accomplishments should be well-known – and appreciated – across the state,” she added, “but very few people outside of the health care provider industry have ever heard of the organization. Changing that is especially important now that fundraising is an issue. RHA Howell operated solely on public funding for 30 years. But Medicaid reimbursements can no longer keep pace with the cost of continued quality care and capital improvements. I’m not going to rest until RHA Howell is a house-hold name!”
Weiss is working closely with RHA Howell’s Director of Philanthropy, Mark Spano, and Marketing and Special Events Planner, Debbie Valentine. Her focus is on media relations and advocacy, fundraising event support, and on launching and maintaining the organization’s news and events blog.
RHA Howell is a not-for-profit 501 (c) (3) organization that has been helping people with disabilities and special needs, and their families, make choices to live more independently for more than 35 years. Integrity, high standards for quality, hard work are at the core of every RHA Howell disability assistance program. Proven leaders in caring for people, RHA Howell, Inc. is a pioneering force in the field of human services, particularly supporting infants and children. For more information, go to www.rhahowell.org.
About Blueplate PR
Blueplate PR is a small and cost-effective boutique public relations agency located in downtown Raleigh, NC, with a free structure optimized for modest PR budgets. This makes Blueplate PR the ideal solution for small firms, companies, businesses and individuals with limited marketing budgets. Intentionally small, blueplate pr provides personal attention to each client. For more information visit www.blueplatepr.com.