Blueplate PR Signs Three New Clients

Blueplate PR, a boutique public relations agency in Raleigh, announces three new clients in the architecture and residential development industries: Tonic Design, a multi-award-winning architecture firm in Raleigh; pod architecture + design, an award-winning firm that relocated from Los Angeles to Carrboro; and Modus NC Investments, the design and development group behind “The Saint,” the luxury brownstone-style townhomes currently under construction on St. Mary’s Street in Raleigh.

“It’s very gratifying to have these exciting businesses place their faith in Blueplate PR and our ability to achieve the results they expect from public relations,” said founder and owner Kim Weiss. “

Tonic Design is actually a returning client. Through Blueplate PR’s previous media strategy, principals Katherine Hogan, AIA, and Vincent Petrarca were named “Rising Stars” by Residential Architect magazine in 2013 and their projects have been featured in a host of national publications. Hogan also received a 2014 Women in Business Award from Triangle Business Journal (TBJ) in the “Future Star” category.

pod architecture + design is owned by partners Doug Piersen, AIA, and environmental/experiential graphics designer Youn Choi. Licensed in five states, pod a+d completed nationally and internationally acclaimed projects in the Los Angeles area and beyond before relocating the hybrid architectural firm first to Durham then, more recently, to Carrboro. Based on the recommendation of another architect, Piersen contacted Blueplate PR to help his firm establish a stronger presence in the Triangle region.

Modus NC Investments is a Canadian-based real estate development group that includes architect Souheil Al-Awar. Al-Awar designed The Saint’s 17 modern, four-story townhomes going up on St. Mary’s Street between West Jones and West Lane streets with sizes ranging from 2700 to 4400 square feet. Modus NC Investments insists The Saint will “redefine luxury living” in Raleigh. Blueplate PR is charged with increasing the project’s visibility and differentiating it from other residential developments in the city.

For more information on Blueplate PR, visit


Extended Opportunity: “PR on a Platter” Package for 2017

A public relations opportunity for small businesses with big PR goals (exposure), big PR dreams (media coverage), and not-so-big 2017 PR budgets.

What’s included on the Platter?

o   Professional press releases that are written by a former newspaper and magazine editor on all the news your firm generates (new projects, completed projects, awards, new hires, etc., etc.) You’ll be surprised how much news you have to report.)

o   Manual press release distribution to relevant media sources, both online and traditional.

o   Project submissions to appropriate online journals, e-zines, and blogs to immediately raise your Internet presence (very important since we all “Google” information now – including potential clients’ searches for architects)

o   A limited number of direct pitches to appropriate media sources.

o   An experienced and committed PR professional who delivers results.

Since 2004, Blueplate PR’s message has been simple: “Get a lot for a little.”  With the new “PR on a Platter” package, we continue to deliver on this concept:

For a flat-fee of $500 per month (with a commitment of six months or more), you’ll enjoy Blueplate PR’s “no billable hours, no surprises” promise and achieve the PR results you need from a professional public relations expert with a track record for securing tons of media attention for her clients.

So – ready to Order Up?

Call or text Kim Weiss today at 919.819.0064or email


NOTE: This offer expires February 17, 2017, is available for new and returning clients, and requires at least a 6-month commitment, payable on or before the first day of each month.

The Raleigh Architecture Co. Selects Blueplate PR as Agency of Record

Boutique public relations agency to direct PR campaign for one of

Raleigh Architecture
The Raleigh Architecture Co. logo

Raleigh’s most sought-after design-build firms.

The Raleigh Architecture Company (RACo), one of the most sought-after design-build firms in the Triangle, has selected Blueplate PR, a boutique public relations agency, as its public relations agency of record.

Blueplate PR owner Kim Weiss will work with RACo owners Robby Johnston, AIA, and Craig Kerins, AIA, to increase awareness of the up-and-coming design-build firm on local, state, and national levels; to enhance the firm’s public image; and to build its brand through media relations, Internet presence, social media engagement, and community outreach.

“Robby and Craig are incredibly talented young architects,” said Weiss. “They consistently produce innovative, environmentally responsible, Modern designs rendered in craftsman-quality construction for clients who have nothing but praise for the process,” said Weiss. “Their stories, their work, and their exemplary client services deserve to be shared with the public and the profession. I’m honored and excited to work with Robby, Craig and their entire team at The Raleigh Architecture Company.”

Located in downtown Raleigh, Blueplate PR is the only public relations firm in the Southeast that specializes in architecture and architecture-related businesses, organizations, and non-profits. For more information, visit

The Raleigh Architecture Company is also located in downtown Raleigh, in the Warehouse District, at 502 South West Street. For more information, visit

About The Raleigh Architecture Company

The Raleigh Architecture Company is an award-winning design-build firm specializing in Modern sustainable architecture, and craftsman-quality construction. As licensed architects and general contractors, we consider designing and building to be one integrated process. This streamlined approach empowers us to meet our clients’ economic expectations and to seamlessly execute high quality details, both small and large. Our office and shop are located under one roof in downtown Raleigh’s Warehouse District at 502 S. West Street. For more information visit, call 919.831.2995, or email:

Umicore Building Products USA Hires Blueplate PR

To provide public relations services for the global company’s VMZINC® products and applications.

August 8, 2011 (Raleigh, NC) – Umicore Buildings Products USA, Inc., has hired Blueplate PR in Raleigh, NC, to provide public relations services for its Raleigh-based architectural products and services, specifically VMZINC, the architectural zinc manufactured by Umicore.

The VMZINC brand name represents a full range of titanium-zinc products in the form of sheets, coils and manufactured products and systems. Dan Nicely, director of market development for VMZINC and an associate member of the American Institute of Architects (AIA), says he wants to “demystify” zinc as a building product and make a broader audience aware of its value and contribution to sustainable building design and construction.

“Zinc has been used on buildings in Europe for 200 years,” he said. “At least 80 percent of the roofs in Paris are covered in zinc, which can last 100 years or more. Yet Americans tend to think of zinc as exotic and expensive. We’re ready to make zinc a household word, and we believe Blueplate PR can help us do just that.”

Kim Weiss, principal of Blueplate PR and a former architecture journalist, first became aware of VMZINC® when Umicore Building Products USA donated the material for the roof of the new AIA North Carolina Center for Architecture & Design that is under construction in downtown Raleigh. Frank Harmon Architect PA, another Blueplate PR client, designed the building.

“The warm reddish-brown color of the zinc roof is going to be the crowing jewel of the building,” she said. “And it contributes to the building’s sustainability. Very little energy is used to produce zinc, and it is a low-maintenance, naturally occurring material that lasts longer than other metal roof choices. Any construction waste can be recycled through local scrap metal dealers and it is easily recycled at the end of its use. I agree that it is time more people — from architects and builders to homeowners – to realize what an excellent choice it is. I’m honored to be part of the mission.”

For more information on VMZINC, go to

For more information on Blueplate PR, visit

About Umicore Building Products USA, Inc:

Umicore is a world-leading producer of architectural zinc. For over 160 years, Umicore has been providing innovative solutions for building owners, architects and contractors. Umicore has offices and representatives all over the world. In the United States, Umicore Building Products USA, Inc., is based in Raleigh, NC. For additional information, visit

About Blueplate PR:

Blueplate PR is a boutique public relations agency located in downtown Raleigh that provides traditional and non-traditional media relations, Internet presence, and professional writing services for small businesses, individuals and non-profits. Owned and operated by award-winning journalist Kim Weiss, Blueplate PR is the only PR agency in the region with keen knowledge of the architectural professional and architecture-related businesses and organizations. For more information visit

Humor Writer/Blogger Hires Blueplate PR

Cris Cohen, author of the Nothing In Particular blog.

March 7, 2011 (Cary, NC) – Cris Cohen of Cary, a humor writer and author of the blog Nothing In Particular, has hired Blueplate PR of Raleigh to help him increase readership for his blog and to promote his upcoming book.

A California native who moved to Cary in 2008, Cohen published a weekly humor column in numerous newspapers on the West Coast. Since his move to North Carolina, he’s been writing Nothing In Particular, a blog about anything and everything, always expressed with Cohen’s wry wit.

Now Cohen is planning to publish a collection of columns, old and new, in a book entitled Staying Crazy To Keep From Going Insane. Proceeds from which will be donated to the Miracle League of the Triangle, a baseball league for kids with special needs.

“Cris is without doubt one of the best humor writers I’ve ever read,” said Kim Weiss, principal of Blueplate PR. “He’s the Dave Barry of the Triangle. When people discover Nothing In Particular, they’re hooked. And the book will be a no-brainer after that. His columns are laugh-out-loud funny. The fact that he’s willing to donate proceeds to the Miracle League just makes it that much more appealing. I’m delighted to be involved.”

For more information on Cris Cohen, visit his blog at

For more information on Blueplate PR, visit


About Cris Cohen:

Cris Cohen is the author of the Nothing In Particular blog. Although he was born in Buffalo, NY, Cris grew up in a suburb of Los Angeles, eventually graduating from the University of Southern California. After a stint in rock radio in Los Angeles and Santa Barbara, Cris started writing his humor column for a collection of California newspapers. He eventually gravitated toward the tech world and Silicon Valley, working for companies such as Netscape and Cisco Systems. Cris and his wife, Michele, and their son, Max, moved to North Carolina in 2008. His blog is available at


About Blueplate PR:

Blueplate PR is owned and operated by award-winning journalist and former magazine editor Kim Weiss. It is a small and cost-effective “boutique” public relations agency with a fee structure optimized for small businesses, non-profit organizations, and individuals with modest PR budgets. For more information:

NC Composer/Musician/Author Selects Blueplate PR for Public Relations Support

Marc Hoffman

March 4, 2010 (RALEIGH, NC) —  Marc Hoffman, an acclaimed composer, pianist, vocalist, recording artist, music educator and book author has selected Blueplate PR in Raleigh as his public relations agency of record.

Hoffman established himself as a composer of concert, film, theatre, pop, and gospel music early in his career. In the early 1990s he began pursuing his passion for jazz. As a pianist and vocalist, he performs his own repertoire of original jazz as well as his own arrangements of standards, ballads, and pop. He performs solo, with a trio and with his quartet.

In the coming months, Marc Hoffman will release his sixth CD entitled “Curioso,” and see his second book published – a children’s book based on an original lullaby, “Sleep, Little Child.” Emerald Books published his first book and companion DVD, “Essential Worship Keyboard,” in 2007.

Hoffman’s recent film work includes the 2006 score for “The Mill” for producer Ralph Singleton and director Grainger Hines. He was also music director for the film. Previous film credits include Music Historian for the 1985 film, “Revolution.”

Blueplate PR, a boutique agency located in downtown Raleigh and known for its roster of creative, artistic clients, will provide traditional and social media public relations services and marketing consultation for Hoffman’s various pursuits.

“Marc Hoffman is an ideal fit for Blueplate,” said owner and principal Kim Weiss. “He’s extremely talented and passionate about all of his work. It’s now Blueplate PR’s job to increase public and professional awareness of this very cool, very creative artist and the many ways he expresses that creativity. It’s going to be fun!”

For more information on Marc Hoffman, go to

For more information on Blueplate PR, visit

About Marc Hoffman:

Composer/pianist/vocalist/author Marc Hoffman received his degree in composition from the North Carolina School of the Arts and studied film composition at the University of Southern California. He also attended The Dartington International Summer School of Music in Devon, England. A member of BMI and the American Composer’s Forum, he is also founder and artistic director of the Salisbury School of Music. He lives in Salisbury with his wife, Anne, and their daughter August. For more information Marc Hoffman and his work, visit He is also available on Facebook.

About Blueplate PR:

Blueplate PR, owned and operated by award-winning journalist Kim Weiss, is a small and cost-effective boutique public relations agency located in downtown Raleigh, NC, with a free structure optimized for modest PR budgets. This makes Blueplate PR the ideal solution for small firms, companies, businesses and individuals with limited marketing budgets. Intentionally small, blueplate pr provides personal attention to each client.  For more information visit

Blueplate PR Signs Lather Hair Salon

Jessica Williams, owner, Lather Hair Salon
Jessica Williams, owner, Lather Hair Salon

February 23, 2009 (RALEIGH, NC) —  Lather Hair Salon in North Raleigh has contracted blueplate pr, a boutique public relations agency located in downtown Raleigh, for public relations services.

Lather Hair Salon, owned and operated by Jessica Williams, is a full-service salon located at 8521 Cantilever Road near the corner of Glenwood Avenue and Ebenezer Church Road. Williams opened the salon in October of 2008. She and her team of stylists combine expertise in all aspects of hair care, cutting, styling and make-up application, including on-location services. Stylist Alissa Phillips’ bridal hair and make-up designs are featured frequently on the, a premiere wedding planning website.

blueplate pr is owned and operated by award-winning journalist Kim Weiss, who specializes in message development, media relations, online presence and website text development. Intentionally small, blueplate pr also provides personal attention to each client.

“I’m delighted to be working with Jessica and the entire staff at Lather,” said Weiss, whose experience in the hair care industry includes years of working with Samuel Cole Salon and Salon Moxie, also in Raleigh. “They’re a very upbeat, positive and extremely talented team. And as a graduate in public relations before she became a stylist, Jessica fully recognizes the value of a communications campaign, which is not only useful but absolutely essential during economic downturns. I’m honored that she’s trusting blueplate pr to get the buzz going about this very cool, very modern salon.”

For more information on Lather Hair Salon, visit

For more information on blueplate pr, visit