Blueplate PR Named Agency of Record for Kaiser Associates, a Florida Real Estate Brokerage for Modern Homes and Commercial Property

Kaiser Associates Realtors, South Florida’s only real estate brokerage specializing exclusively in modern homes, has selected Blueplate PR in Raleigh, NC, as its public relations agency, citing owner Kim Weiss’s extensive knowledge of architecture – especially modern architecture – as a key factor.

Public relations Raleigh
Tobias Kaiser, owner/broker, Kaiser Associates Realtors

“Our clients have a refined, special taste in homes, and our buyers are located all over the Americas,” said Tobias Kaiser, founder/owner, and a licensed broker. “Being trained in, and having worked in, public communication, I know print advertising won’t reach them. Looking for someone to help us grow our business and who understands modern architecture, Kim is just uniquely qualified.”

A native of Germany, Kaiser and his wife, Lisa, live in Boca Raton. They also maintain a home outside Munich and another in Raleigh where they met Weiss.

“When I launched Blueplate PR in 2004, after nearly 20 years as a journalist covering architecture and historic preservation, I promised myself that I would only accept clients whose work fueled my passions,” she said. “When I’m excited about a client’s work, good things happen. Well, I’m very excited about the work that Tobias and his team do at Kaiser Associates. They don’t just move real estate. They’re actually ‘match-makers’ who help very special homes find very special homeowners and renters who truly love and appreciate the houses’ architectural integrity. I’m thrilled that they’re letting me be a part of all that love!”

Throughout South-East Florida, Tobias Kaiser has documented over 4700 modernist homes and evaluated and brokered many of them, including:

For the latter, Kaiser found the lot and the architect and served as the owner’s representative throughout construction, which took three years to complete.

Among the homes Kaiser currently represents exclusively or in cooperation with colleagues is an exemplary mid-century modern beach house designed by renowned American architect Paul Rudolph. That house and all of Kaiser’s listings can be viewed at www.modernsouthflorida.com/modern-homes-for-sale.

For more information on Kaiser Associates Realtors, visit www.kaiserassoc.com.

For more information on Blueplate PR, go to www.blueplatepr.net.

About Kaiser Associates Realtors:

Through its experienced real estate agents, Kaiser Associates offers clients expertise, knowledge, and experience in four core specialties: (1) brokering, preserving, and promoting modern homes in South Florida, from mid-century to new construction; (2) owner representation and consulting for modernist ground-up construction, rehabs and renovations; (3) a full range of residential services including buying, selling, and renting; and (4) buyer representation for Net-leased/NNN investment properties in Florida and throughout the U.S.

 

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Redefining The American Dream: The Raleigh Architecture Co. Partners Will Join Panel Discussion April 28th

Craig Kerins and Robby Johnston, co-owners of The Raleigh Architecture

The Raleigh Architecture Co. partners
L-R: Robby Johnston, AIA, and Craig Kerins, AIA

Co.  will join a panel discussion on “Redefining The American Dream: Housing Preferences of Millenials and Boomers,” presented by the Urban Land Institute’s (ULI) Young Leaders Group of the Triangle. The event will take place in downtown Raleigh on Tuesday, April 28, from 5:30 – 7:30 p.m. in the Raleigh Grand Ballroom at the Capital Club Building, 16 West Martin Street.

The panel will examine how the shifting tastes and preferences of Millennials (people born from 1981 to 1997) and Baby Boomers (born 1946 to 1964) are influencing new speculative – or “for-sale” — housing development in the Triangle area.

Along with the latest insights from local real estate economists, marketers, developers, and builders, Kerins and Johnston will discuss urban infill housing.

For the past two years, The Raleigh Architecture Co.‘s partners have been developing, designing, and building urban infill houses – a series of modestly sized Modern, sustainable homes — on vacant lots in an old, established neighborhood just east of downtown Raleigh. The neighborhood includes all generations, from Millenials to senior citizens. Johnston, a “Generation Xer,” lives with his family in one of the houses on East Edenton Street.

Other members of the panel will be: Jay Colvin, director of the Triangle/Triad Metrostudy; Rick Bagel, developer of Wetrock Farm; Will Yadusky, director of Acquisitions and Development for Baker Residential; and Jonathan Barefoot, vice president of Business Development for Fonville Morisey Barefoot. Joseph Martinez, development manager for Northwood Ravin, will moderate the discussion.

“Redefining The American Dream” is open to non-ULI members as well as members. For admission costs and more information: http://triangle.uli.org/event/redefining-american-dream-housing-preferences-millennials-boomers/

LOGOAbout The Raleigh Architecture Company:

The Raleigh Architecture Company is an award-winning design/build firm specializing in Modern sustainable architecture, and craftsman-quality construction. As licensed architects and general contractors, we consider designing and building to be one integrated process. This streamlined approach empowers us to meet our clients’ economic expectations and to seamlessly execute high quality details, both small and large. Our office and shop are located under one roof in downtown Raleigh’s Warehouse District at 502 S. West Street. For more information visit www.raleigh-architecture.com, call 919-831-2995, or email: info@raleigh-architecture.com.

About the Urban Land Institute and Young Leaders Group:

Founded in 2005, ULI Triangle has grown quickly to become the premier real estate organization in eastern North Carolina providing leadership in the responsible use of land, educational programs, and community outreach to address land use challenges. The Young Leaders Group is comprised of ULI members under the age of 35 who want to be actively involved in shaping the future of the real estate industry in the area. For more information: http://triangle.uli.org/.

Triangle Modernist Houses Takes Its Message To Real Estate Agents

Founder George Smart Addresses the Durham Regional Association of Realtors.

June 8, 2011 (Durham, NC) — George Smart, founder and director of the award-winning non-profit Triangle Modernist Houses (TMH), will present “Mayberry

George Smart, founder/director, Triangle Modernist Houses

Modernism: North Carolina’s Modernist Legacy” to a meeting of the Durham Regional Association of REALTORS® on Thursday, June 23, at 2 p.m.

“Mayberry Modernism” showcases the state’s surprisingly large collection of Modernist residences from the 1950s through today, particularly those in the Triangle region. The Triangle has the third largest concentration of Modernist houses in the nation, bested only by Los Angeles and Chicago. Smart’s presentation includes photographs over 50 award-winning homes from the 1935 Gamble House in Durham designed by Green and Rogers to the 2010 Bugg House, also in Durham, designed by Kenneth Hobgood, FAIA.

To help preserve all of these homes, Smart’s nonprofit maintains the state’s only list of Modernist houses on the market. “To preserve the unique architecture, we assist realtors to find caring owners for Modernist houses,” said Smart.  “Multiple-listing systems cannot distinguish between contemporary and Modernist construction, so TMH provides this service without charge for agents, buyers, and sellers alike.”

“The design and legacy of Modernist homes will acquaint REALTORS® with these hidden treasurers in our market place,” said Shelia Willis, CEO of the
Durham Regional Association of REALTORS®. “We look forward to this exciting and informative program.”

Because of rising land values, many mid-century Modernist houses are in danger of destruction. “When bulldozers are on the way, people tend to blame developers, which is unfair,” Smart said. “Developers typically come only after many opportunities to save a house have been missed. The real enemies are vacancy and time. When homes are vacant, they decay faster and they are more susceptible to weather and vandalism since no one is around to take care of them.”

Part of the TMH core mission is keeping these Modernist gems occupied by reducing time on the market.  TMH also advises real estate agents on how to sell modernist houses in a declining market.

“The secret,” says Smart, “is to market such houses completely differently.  What you’re selling is not a house, it’s livable art.”

For more information on Triangle Modernist Houses, visit www.trianglemodernisthouses.com.

About Triangle Modernist Houses

Triangle Modernist Houses (TMH) is a 501C3 nonprofit established in 2007 to restoring and growing modernist architecture in the Triangle. The award-winning website, now the largest educational and historical archive for modernist residential design in America, continues to catalog, preserve, and advocate for North Carolina modernism.  TMH also hosts popular modernist house tours several times a year, giving the public access to the Triangle’s most exciting residential architecture, past and present. These tours raise awareness and help preserve these “livable works of art” for future generations. Visit the website at www.trianglemodernisthouses.com. TMH also has an active community on Facebook.