METAL CONSTRUCTION NEWS: “Dynamic Distillery” – Rabbit Hole takes the Grand Award

Blueplate PR client: pod architecture + design LLC

In the 2018 Metal Construction News Building & Roofing Awards

RH Ariel View

By Mark Robins, Senior Editor

Form follows process. This is contemporary bourbon maker, founder and CEO of Rabbit Hole Distilling, Kaveh Zamanian’s vision for life and for his Rabbit Hole Distillery manufacturing building in downtown Louisville, Ky. This very modern, innovative 55,000-square-foot bourbon distillery, completed in July 2018, exemplifies this vision. The judges for the 2018 Metal Construction News Building and Roofing Awards were very impressed with both the distillery’s form and process, with two of them even saying that if they saw it from a distance while out driving, they would want to drive toward it to learn and see more about it.

“The Rabbit Hole Distillery project is a new contemporary building for a new bourbon manufacturing product in an otherwise traditional industry,” says Douglas V. Pierson, AIA, LEED APBD+C, co-founder/partner, architect and design principal at pod architecture + design, Carrboro, N.C. “A design strategy of transparency was our way of showcasing in a modern way the complex process of bourbon making for all to see, and, while standing on the shoulders of giants, ridding any expectations of secret recipes and obscure traditions.”  READ MORE

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ARCHITECTS + ARTISANS: “In Louisville, Rabbit Hole Distillery”

By Mike Welton

When Saturday, May 5 rolls around in Louisville, Ky., there’ll be more to celebrate than the 144th running of the Kentucky Derby.

At the corner of Jefferson and Market Streets downtown, a new distillery called Rabbit Hole will hold its grand opening – with a Derby Day party.

“It’s a start-up – 60,000 square feet with fermenters and a couple of stills,” says architect Doug Pierson of Carrboro, N.C.-based pod architecture + design. “When opening day comes, they wanted to be ready to go – during construction, they started their process in a secret location.”

Pierson and his partner Youn Choi designed the distillery as a transparent affair, studying the path of bourbon-making from grain to barrel. “We developed the building around that, from the ground up, so people can see the whole process,” he says. “We said: ‘Form follows process.’” READ MORE

Carrboro Architects To Complete $15 Million Project in Louisville before Derby Day

pod architecture+ design finishes eagerly anticipated Rabbit Hole Distillery.

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From their modest studio inside the old train depot on Main Street in Carrboro, award-winning architect Doug Pierson, AIA, partner/wife, designer Youn Choi, and their team at pod architecture + design are focused on making sure their $15 million project in Louisville, Kentucky – the 55,000-square-foot Rabbit Hole Distilling facility and campus — is finished by Kentucky Derby Day, May 5th.

Rabbit Hole is a Kentucky-based bourbon and whiskey distiller founded by Kaveh Zamanian in 2012. The new distillery is nearing completion now in the East Market District of downtown Louisville, better known these days as the very hip NuLu (New Louisville) neighborhood. It will have the capacity to produce around 20,000 barrels of whiskey annually.

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 In addition to the distillery, the Rabbit Hole campus includes retail and tour spaces, a 65-foot-high glass-enclosed atrium and event space with spectacular views of the city: an old, adaptively re-used church building, two bars; and a high-end $1.5 million restaurant and bar. Pierson designed the entire campus, including the restaurant.

“We didn’t come to the table with any set notions about form, floorplan, stylistic quality, or building materials,” said Pierson, who flies to Louisville once a week now. “We embraced the design strategy ‘form follows process,’ allowing the building to take shape in response to the bourbon production process it will house. So the building shares its design and purpose equally with the copper and steel equipment. That utilitarian yet distinctly beautiful equipment, the flow of the bourbon along the path from grain to bottle – the process itself became our inspiration.”

The facility has been under construction since late 2016. The distillery is expected to have a grand opening on Derby Eve.

A relative newcomer to the Triangle region, Doug Pierson and his wife and partner, Youn Choi, moved their firm and family from Los Angeles to North Carolina In the midst of the Rabbit Hole project.

Along with Pierson and Choi, the design team at pod a+d includes project architect Justin Williams and project associates Barbora Ngaboyamahina and Dougald Fountain.

For more information on pod a+d: www.podand.com.

For more information on the Rabbit Hole project: www.podand.com/work/#/new-gallery-3/.

 About pod architecture + design:

At pod a+d, we believe in the integration of architecture and all aspects of design to connect buildings + environment + identity. That’s why pod a+d is a hybrid firm, offering all architectural services, environmental design, experiential graphics, and wayfinding design. Exterior and interior architecture; furnishings and finishes; financial feasibility and scheduling; engineering and construction; and environmental graphics  –  considered simultaneously, these disciplines inform our hybrid/integrated approach to architecture.

Click here to visit the pod a+d website.

Click here to for more information on the design.

Click here to visit Rabbit Hole Distilling’s website.

A sampling of articles about Rabbit Hole Distilling/Distillery: